http://www.matrixpartners.com/index.php en tsgadmin@matrixpartners.com Copyright 2013 2013-05-22T23:59:47+00:00 http://www.matrixpartners.com/site/taulia_inc_named_best_invoice_discount_management_solution_in_the_world http://www.matrixpartners.com/site/taulia_inc_named_best_invoice_discount_management_solution_in_the_world#When:23:59:47Z Taulia Inc Named Best Invoice Discount Management Solution in the World Taulia, the market-leading SaaS platform for dynamic discounting, announced today that it has been chosen as the best worldwide invoice discount management solution by Global Finance magazine, the expert resource on global business and finance. The sixth annual awards for the World’s Best Supply Chain Finance Providers celebrates the growing significance of the supply chain and the various financing solutions available for both buyers and suppliers. “With a moderate recovery only now on the horizon in the US and the crisis in Europe continuing, major source countries such as China and Brazil are starting to feel the effects of the global slowdown, with GDP growth figures dramatically declining over two years ago. This has an impact on multinationals’ supply chains, and companies are ever-more cognizant of the need to ensure they have secure, stable suppliers, with the financing they need to flourish,” said Joseph Giarraputo, publisher and editorial director of Global Finance. Global Finance selected the winners across sixteen global and eight regional categories and were selected based on the following criteria: Market share and global coverage Product innovation Customer service Technology Execution skills Client-specific implementations “We have seen a dramatic shift in the market over the past few years,” said Bertram Meyer, CEO of Taulia. “Our clients recognize that there’s a better way to partner with their suppliers; paying them earlier, but at a discounted rate, which is advantageous to both parties. This gives buyers significantly better returns on their cash and provides suppliers with cheaper and faster access to much needed liquidity. We are honored that Global Finance magazine has recognized Taulia as the premiere global discount management solution.” This latest recognition caps a busy award season for Taulia. In addition to being named Global Finance’s “Best Invoice Discount Management Solution”, the company was also voted a “2013 Best Places to Work in the Bay Area” by the San Francisco Business Times and a “2013 OnDemand Company to Watch” by AlwaysOn. About Taulia Taulia provides cloud-based invoice, payment and dynamic discounting management solutions for large buying organizations throughout the world. Organizations can reduce their total spend and achieve double-digit returns on cash positions, while allowing their suppliers opportunities to benefit from early payments, eInvoicing capabilities and low-cost financing options. Some of the most innovative brands in the world rely on Taulia, including Coca-Cola Bottling Co. Consolidated, Pfizer, Pacific Gas & Electric, Hallmark, John Deere and other Fortune 500 companies from various industries. Taulia is headquartered in San Francisco, California with offices in London, Düsseldorf, Germany, New York City and Park City, Utah. For more information, visit http://www.taulia.com. About Global Finance Global Finance is a monthly magazine founded in 1987 by publishing entrepreneurs Joseph Giarraputo and Carl Burgen. Giarraputo. Its mission is to help corporate leaders, bankers and investors chart the course of global business and finance. Global Finance magazine has a circulation of 50,050, audited by BPA, and readers in 163 countries. Its headquarters are in New York, with offices in London, Rio de Janeiro and Milan. Each year Global Finance selects the best financial institutions around the world. These awards have become a recognized and trusted standard of excellence. Global Finance is part of Class Editori Group, a leading Italian finance and lifestyle media company. Class Editori is listed on the Borsa Italiana stock exchange. It has a strong digital presence and international partnerships with Dow Jones, NBC, and General Electric. 2013-05-22T23:59:47+00:00 http://www.matrixpartners.com/site/hubspot_triples_talent_referral_bonus_to_30k http://www.matrixpartners.com/site/hubspot_triples_talent_referral_bonus_to_30k#When:23:56:45Z HubSpot Triples Talent Referral Bonus, to $30K Cambridge-based inbound marketing software firm HubSpot said Wednesday it has expanded the fee given to those who refer software engineers and designers to the company, as it seeks to continue aggressive hiring. HubSpot said the bonus is now $30,000, up from $10,000 previously. The firm has 15 positions open currently in Cambridge — 10 in engineering and five in devops, HubSpot said. The $30,000 fee will be paid to the referring individual after a candidate is hired by HubSpot, and applies only to software engineers and designers working on the product team, the company said. Referrers do not have to be HubSpot employees, partners or friends, HubSpot said. Referral information can be submitted here. HubSpot currently employs more than 500, with the majority of its employees in Cambridge and the remainder in Dublin, Ireland. HubSpot's software is focused on helping customers to attract leads using Web content creation, social media and search-engine optimization. The company's HubSpot 3 version aims to offer customers more ability to customize the Web, mobile and email experience of their visitors, using information stored about each visitor in a contacts database. The firm has reported that its 2012 revenue came in at $52.5 million, climbing 82 percent above the prior year's tally. The company, which has raised $100 million in funding since its founding in 2006, is now eyeing the public markets. 2013-05-22T23:56:45+00:00 http://www.matrixpartners.com/site/gilt_groupe_launches_a_redesigned_android_app_with_android_only_sales http://www.matrixpartners.com/site/gilt_groupe_launches_a_redesigned_android_app_with_android_only_sales#When:23:58:27Z Gilt Groupe Launches a Redesigned Android App With Android-Only Sales Flash-sale e-retailer Gilt Groupe is rolling out version 3.0 of its Android mobile commerce app and touting the arrival with sales exclusive to Android app users, hoping to lure more Android owners to download and shop the app. The exclusive sales will run May 28 through June 1. Further, Gilt is offering free shipping on all orders placed through the Android app during the same period. Half of all daily visits to Gilt Groupe stem from a mobile device and 30% of total sales are mobile, the merchant reports. It declines to break out Android traffic, but says that, like most retailers, users of Apple Inc. iOS mobile devices purchase more than consumers using Android devices. The focus of the redesign is on imagery, making the Android app’s use of pictures consistent with the way the e-retailer handles images in its iPhone and iPad apps, its m-commerce site, and its desktop site. Most of the work involved increasing the size of images. In the case of images used to promote sales, for example, Gilt made pictures five times larger than they were before. “We learned from our other platforms that our members are really inspired by beautiful imagery, so when it came to redesigning our Android app, we made the screens more image-focused with larger sale and product photos,” says Yonatan Feldman, vice president of mobile. “We really wanted our aesthetic to be consistent across our various platforms, so you’ll see that the new Android app echoes the same look and feel as our web site, our other apps, and the mobile web, with a more open design that’s full of beautiful imagery to engage and inspire our members.” Gilt Groupe also redesigned the app’s checkout process with an eye on speeding things up. “We’ve restyled the checkout function so that it’s more user-friendly—the forms for entering your billing and shipping information are easier to complete, and fewer taps are required to complete your order,” Feldman says. “So the whole process from start to finish is even faster than before.” Gilt Groupe is No. 13 in the Internet Retailer Mobile 400. 2013-05-21T23:58:27+00:00 http://www.matrixpartners.com/site/mtm_technologies_offers_unidesk_to_simplify_vdi_application_delivery_and_im http://www.matrixpartners.com/site/mtm_technologies_offers_unidesk_to_simplify_vdi_application_delivery_and_im#When:22:53:17Z MTM Technologies Offers Unidesk to Simplify VDI Application Delivery and Image Management Today at Citrix Synergy 2013, MTM Technologies and Unidesk Corporation announced a partnership to bring enhanced management to Virtual Desktop Infrastructure (VDI) and accelerate the movement to cloud-hosted desktops. MTM has joined the Unidesk Certified Solution Partner (UCSP) program and is now offering the Unidesk® VDI management platform as part of its desktop and application virtualization portfolio. Citrix XenDesktop® and VMware Horizon View™ customers who are struggling to satisfy multiple use cases and manage diverse desktop configurations can now turn to MTM and Unidesk for simpler, more powerful application delivery, image management, and desktop provisioning capabilities. “We see a lot of VDI projects get stuck when customers discover that their applications and desktop images don’t line up into nice neat groups,” said Rich Brumpton, Director of Solutions Development, MTM Technologies. “Unidesk layering technology is an innovative, next-generation approach that bypasses complex application virtualization, and enables IT organizations to truly have one golden image that only needs to be patched once. By adding Unidesk to our desktop virtualization portfolio, we now have a comprehensive VDI management solution that further enhances our highly successful Virtual Desktop Alliance solution as well as existing environments.” Through the power of Unidesk’s Composite Virtualization® layering technology, applications are installed and updated once and then shared across all virtual desktops. Unlike first-generation application virtualization technology, Unidesk layered applications behave the same as locally installed applications. The applications and Microsoft Windows itself are unaware that the applications are actually being shared. Each application’s files, data, and registry settings are located in the same places they would normally be. This is because at the time the application was layered, it was installed in the exact same way it would have been normally installed on a regular desktop. Unidesk transparently captures the application and any dependencies in the sharable layer while it is in installation mode. Once layered, applications can be assigned to one or more desktops with a click and a reboot. Unidesk’s patented layering technology offers several other unique advantages for customers implementing VDI: -- One clean golden image of Windows can be used for all desktops, making operating system patches and updates highly efficient. Patches can be “undone” simply by reverting to a previous OS layer version; -- Persistent and non-persistent virtual desktops can both created using 70-90% less storage capacity than full-sized virtual desktops, eliminating storage cost as a consideration when trying to decide whether to give users persistent desktops; -- Profile management tools are no longer needed, since Unidesk persistent desktops keep all user customizations, including user-installed applications. Unidesk also enables service desk staff to quickly resolve common desktop break/fix problems by undoing IT and end user changes. “As one of the first IT solution providers to build a national practice around VDI, MTM is keenly aware of the management challenges that have stood in the way of broader virtual desktop adoption,” said Don Bulens, Unidesk CEO. “We’re thrilled to become part of the MTM desktop virtualization portfolio and have them on board as a Unidesk Certified Solution Partner. We look forward to working with MTM to accelerate VDI success for our joint customers.” Tweet This: New VDI partnership between @MTM_INC & @UnideskCorp accelerates @vmwareview and @xendesktop deployments. http://bit.ly/YTFe5o #CitrixSynergy About MTM Technologies MTM Technologies, Inc. is a leading national provider of innovative IT solutions and services to Global 2000 and mid-size companies. Partnered with industry-leading technology providers such as Cisco, Citrix, NetApp, Microsoft, EMC, Unidesk and VMware, MTM Technologies delivers solutions to customers from the desktop to the data center to the cloud. Service areas include managed services, technical consulting, professional IT staffing, design and implementation. For more information, visit http://www.mtm.com. About Unidesk Unidesk Corporation (http://www.unidesk.com) provides the management platform that accelerates the movement of Microsoft Windows desktops® to the cloud. Unidesk® layering software enables Virtual Desktop Infrastructure (VDI) to deliver more applications, satisfy more use cases, and offer a more personal user experience with less IT effort and less storage. By connecting to Unidesk desktops from Citrix XenDesktop®, VMware Horizon View™ and other brokering solutions, customers expedite VDI projects, reduce desktop operations costs up to 30%, cut VDI storage capacity requirements up to 90%, and enhance worker productivity. Unidesk Corp. is a privately-held company with headquarters in Marlborough, Mass, USA. Unidesk and Composite Virtualization are registered trademarks of Unidesk Corporation in the United States and/or other jurisdictions. All other trademarks and registered trademarks are property of their respective owners. 2013-05-21T22:53:17+00:00 http://www.matrixpartners.com/site/sf_startup_meteor_blasts_through_the_atmosphere_with_offline_app_creation_t http://www.matrixpartners.com/site/sf_startup_meteor_blasts_through_the_atmosphere_with_offline_app_creation_t#When:22:48:12Z SF Startup ‘Meteor’ Blasts through the Atmosphere With Offline App-Creation Tool for Developers Since the explosion of the internet – and the realization of its full potential, the world’s web-developers and web-developer wannabes have grown in number, and now comprise a sizeable army of keyboard-tapping mouse-clickers.  For an increasing number of them, JavaScript is at the center of the universe.  A San Francisco-based software-development startup called Meteor is offering a free, open-source platform for building web-apps right in the browser.  Meteor is focused on, but certainly not limited to JavaScript . . . and thus, the developer world rejoices.   Despite being brand spanking new, Meteor is getting some big-time buzz, and has even expressed a hope of becoming the “universal standard” for client-side web-app creation.  It’s been noted that Meteor’s method of attack (running in both the browser and on the server, and relying on the cloud) is similar to that of certain applications at Twitter, Google, and Facebook – however, Meteor has scaled it down for the sake of simplicity and usability.  The hope is that their platform will be as accessible for newbies as it is for experienced hackers.   An Impressive Investment Meteor recently grabbed a veritable mountain of cash in its initial round of funding – a round which included some of Silicon Valley’s top VC firms.  The amount specified? . . . $11.2 million . . . boom!  The round was led by none other than Andreessen Horowitz, a firm which recently made international headlines for its gargantuan investment in GitHub (an investment to the tune of $100 million).  Hmm I wonder if GitHub is hiring… But that’s not all.  Meteor has received financial backing from a line of investors that stretches all the way down the street and around the corner.  The list includes Y Combinator, Matrix Ventures, Heroku founder James Lindenbaum, Facebook & Asana co-founder Dustin Moskovitz, Reddit founder Alexis Ohanian, Google’s 23rd employee & Gmail creator Paul Buchheit, Rod Johnson, Ron Conway, David Skok, Maynard Webb, and Yuri Milner.  The list reads like a “who’s who” of the top tech-insiders, and reminds me of a pro-sports pre-game roll-call. The enthusiasm centered on Meteor may be further stoked by the impressive resumes of its creators, who are anything but greenhorns.  The company was founded by Matt DeBergalis, Nick Martin, and Geoff Schmidt – all of whom are experienced entrepreneurs.  DeBergalis previously co-founded ActBlue, and both Martin and Schmidt were co-founders of MixApp. The Selling-Points Some of Meteor’s selling-points include “hot code pushes,” whereby developers can update their apps while other users are still connected; “latency compensation,” whereby the reliance on pesky servers is bypassed; “pure JavaScript,” meaning that developers can use JavaScript to write the entirety of their app; “live page updates,” whereby templates automatically update (which gets rid of some of the more monotonous aspects of app creation) . . . and more. Meteor is licensed under the MIT license, and can be used freely to build both open-source and closed-source apps; and the company encourages developers to integrate the framework into their own projects however they see fit.  Meteor is still undergoing rapid development, and its team is currently working toward the release of Meteor 1.0. Q&A with Co-Founder Matt DeBergalis I had the opportunity to conduct an email Q&A with Matt DeBergalis today (5/20/2013), in which he had the following interesting tidbits to share:   “This month, the engineering team at CATS released ApplyBin (www.applybin), a lightweight resume database written in Meteor that integrates.  CATS is an established commercial-grade applicant tracking system.  Another great example comes from Greenqloud (www.greenqloud.com), a green cloud computing service based in Iceland, [which has] built their cloud management interface in Meteor . . . and Riparian Data is developing Gander (www.gander.io), a new way of reading email that uses Meteor to show a synchronized real-time interface on both the desktop browser and in mobile devices.  Just a couple weeks ago, two leaders in the community released “Discover Meteor” (http://discovermeteor.com), a wonderfully-written new book on learning Meteor.  It’s gotten a lot of positive attention, all deserved.”   You may remember the recent meteors that crashed through the atmosphere in Russia and beyond.  DeBergalis had this to say on the topic:   “Two major Meteor releases came on the same day as a significant meteor impact on Earth!  On October 17th, 2012, we announced Meteor 0.5.0. This was the first release of our new accounts and authentication system.  That same day, a meteor landed just outside San Francisco. (http://earthsky.org/space/many-in-bay-area-heard-and-saw-bright-meteor-on-october-17) In February, we released Meteor 0.5.6 on the same day the Chelyabinsk meteor (http://en.wikipedia.org/wiki/Chelyabinsk_meteor) landed in Russia.”   Nice timing, guys!  J If you’re a fan of JavaScript-centric app-development, you might want to check out Meteor.  Their products and services can be accessed at www.meteor.com. 2013-05-21T22:48:12+00:00 http://www.matrixpartners.com/site/framehawk_selected_as_finalist_for_2013_red_herring_top_100_north_america_a http://www.matrixpartners.com/site/framehawk_selected_as_finalist_for_2013_red_herring_top_100_north_america_a#When:22:44:20Z Framehawk Selected as Finalist for 2013 Red Herring Top 100 North America Award Framehawk, Inc., an innovative start-up providing fast, secure mobile access to enterprise applications, today announced it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North American business region. Red Herring has been selecting the most exciting and promising start-ups and "scale-ups" since 1995. Finalists are evaluated individually from a pool of hundreds of candidates from throughout North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company's addressable market size, its intellectual property and patents, its financing, proof of concepts, trailing revenues, and management's expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence process. The list of finalists often includes the best performing and prominent companies of that year. This unique assessment of potential is complemented by a review of the company's actual track record and standing, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry. 2013 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring. "We see our selection as a finalist for the Red Herring Top 100 North America award as further confirmation that Framehawk's approach to fast, secure, and cost-effective application mobilization is of huge relevance for enterprises," said Peter Badger, co-founder and CEO of Framehawk. "Framehawk helps enterprises find new and innovative ways to use mobile devices to improve their business processes and also fully embrace Bring Your Own Device (BYOD) capabilities by quickly and easily mobilizing their portfolio of business-critical applications." During the several months leading up to the announcement, hundreds of companies in the fields of security, Web 2.0, software, hardware, life sciences, cloud, mobile, and others completed their submissions to qualify for the award. Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 21 to 23, 2013. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event. Please follow the Red Herring conference on Twitter at @digitalherring and using hashtag #RedHerring100. About Framehawk, Inc. Framehawk provides a software platform that enables secure, high-performance application delivery to mobile devices. With Framehawk, organizations can immediately use corporate- or employee-owned iPads and other tablets without risking data leakage or compromising user experience. To enable application mobilization, Framehawk uses a patented fast, secure, mobile-optimized protocol to communicate between applications and tablets, and an architecture that sends only pixels to the device, leaving the heavy-lifting processing behind the customer's firewall or in the cloud. Framehawk's platform means existing applications of all types, including "thick" Windows applications, can be quickly and easily mobilized. Framehawk's secure mobile client supports touch and gestures without putting data on the tablet. The architecture also enables fast, secure delivery of new applications, including the latest HTML5 Web apps, with no browser incompatibility issues and without requiring secure containers or VPN to be deployed on the mobile device. Framehawk was founded in 2008 and is headquartered in San Francisco, Calif. For more information on the company's application mobilization solution, go to: http://www.framehawk.com or follow @Framehawk on Twitter. (c) 2013 Framehawk, Inc. All rights reserved. Framehawk is a trademark of Framehawk, Inc. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies. 2013-05-20T22:44:20+00:00 http://www.matrixpartners.com/site/care.com_helps_solve_military_family_needs http://www.matrixpartners.com/site/care.com_helps_solve_military_family_needs#When:22:42:21Z Care.com Helps Solve Military Family Needs In honor of Military Appreciation Month in May, Care.com, the largest online care destination in the world with more than 8 million members, is once again offering a free, one-year premium membership for active duty service members and their families stationed in the U.S. Effective immediately, military families who register on Care.com will have full access to the company’s extensive database of caregivers to find child care, including special needs care, senior care, pet care, tutoring and housekeeping in all 50 states. In 2012, Care.com’s celebration of Military Appreciation Month drew a tremendous response from active duty service members and their families, with more than 8,800 military families signing up to find care on the website. In addition to being able to search Care.com’s extensive network of caregivers by ZIP code, service and pay rate, premium members also have access to content and tips to aid them in their search and in managing care. Also available are preliminary background checks, recorded references, use of monitored messaging systems and Care.com’s Safety Center, which features an array of tools and resources to help families make informed decisions during the search and hiring process. Military families can redeem this offer through June 30th 2013 by visiting Care.com and registering. Bottom line: Care.com is a safe and reliable resource for caregiver connections. It is worth checking out. 2013-05-20T22:42:21+00:00 http://www.matrixpartners.com/site/matrix_and_pilot_house_backed_qualtre_lands_new_round_of_funding http://www.matrixpartners.com/site/matrix_and_pilot_house_backed_qualtre_lands_new_round_of_funding#When:22:41:43Z Matrix and Pilot House-Backed Qualtre Lands New Round of Funding Nearly two years after it landed an $10 million round of funding, motion sensor maker Qualtre Inc. has secured more funds, bringing the total amount raised to $36 million. Marlborough, Mass. -based Qualtre Inc. has landed $3 million, according to documents filed with the U.S. Securities and Exchange Commission. The funding comes after the developer of solid state motion sensors for consumer electronics apps said in July 2011 that its investors infused an additional $10M in capital into the company. The funding was used to fund Qualtre’s product launch, expansion of sales and supply chain infrastructure, and development of products based on its proprietary HARPSS MEMS process. Participating in that round were institutional venture capital investors Matrix Partners and Pilot House Ventures, both of Boston. In April 2010, Qualtre completed an $8 million Series B round of financing from the same investors. That round was used to its commercialization of its proprietary Bulk Acoustic Wave (BAW) micro electromechanical system (MEMS) gyroscopes. "The recent funds of $3million received were an off-cycle investment from a major strategic partner who has been interacting with Qualtré for a number of years and has recently expressed strong interest and enthusiasm to invest in our company," CEO Edgar Masri wrote in an email to Mass High Tech. The funds will be used to further the development of its disruptive Bulk Acoustic Wave (BAW) MEMS technology to enable next generation applications in the mobile, automotive and industrial markets, according to Masri. "Qualtré has been providing partners and prospective customers with samples over the past few months showing best-in-class performance on a number of characteristics, such as vibration immunity and drift," Masri added. "These features are essential for enabling next generation mobile applications such as pedestrian navigation, optical image stabilization and drive a two times price/performance advantage in the high performance industrial and automotive markets." Founded in 2008 by CTO Farrokh Ayazi, Qualtré’s technology is built on years of research conducted at Georgia Institute of Technology’s Integrated MEMS Laboratory, the same school where Ayazi, an author of more than 150 peer-reviewed scientific publications and who holds 12 issued patents, was professor at the Georgia Tech’s, School of Electrical and Computer Engineering. 2013-05-20T22:41:43+00:00 http://www.matrixpartners.com/site/adelphic_mobile_gets_a_new_ceo_as_co_founder_changfeng_wang_moves_to_cto http://www.matrixpartners.com/site/adelphic_mobile_gets_a_new_ceo_as_co_founder_changfeng_wang_moves_to_cto#When:22:40:11Z Adelphic Mobile Gets a New CEO, as Co-founder Changfeng Wang Moves to CTO Adelphic Mobile, the Waltham-based mobile ad targeting startup, is getting a new CEO. Michael Collins, until now CEO of the mobile marketing agency Joule, will be taking the top job at Adelphic starting May 20. Co-founder Changfeng Wang will be moving from CEO to CTO, according to sources. “Adelphic has an amazing technical and product team with a clear vision for what to build,” said Rich Miner, Google Ventures General Partner and Adelphic board member, in a release. “As one of the most respected leaders in mobile advertising, Michael complements the team. His skills and expertise will be invaluable as Adelphic implements the platform for top publishers and advertisers." The company says the shift reflects its readiness to begin scaling the business quickly and globally, having spent the bulk of its efforts since its founding in 2010 on product and customer development. Collins, who lives in Connecticut, will be working from Boston at least four days a week. Adelphic uses predictive modeling to better target mobile advertisements, using information about content along with some demographic information to draw statistical inferences about the user. It has raised $12 million thus far, from Google Ventures and Matrix, including a $10 million Series A back in December 2012. 2013-05-20T22:40:11+00:00 http://www.matrixpartners.com/site/mobile_ad_startup_adelphic_hires_wpps_michael_collins_as_ceo http://www.matrixpartners.com/site/mobile_ad_startup_adelphic_hires_wpps_michael_collins_as_ceo#When:22:39:03Z Mobile Ad Startup Adelphic Hires WPP’s Michael Collins As CEO Adelphic is announcing that Michael Collins (pictured), previously global CEO at WPP-owned mobile marketing agency Joule, has joined the mobile ad startup as its new chief executive. The current CEO Changfeng Wang will remain on-board as CTO. Wang and his co-founder Jennifer Lum both worked at Apple-acquired mobile ad network Quattro, and they announced last year that they had launched a new company. Adelphic says it helps mobile advertisers find the most desirable audiences for their ads, addressing the lack of a persistent ID for mobile users by analyzing different signals that allow it to predict a visitor’s demographic data. At the end of last year, the company raised a $10 million Series A led by Google Ventures, bringing its total funding to $12 million. It now has a team of 33 full-time employees, Lum said. As for Collins, he launched Joule in 2007, according to the company website. Before that, he was US General Manager for Refresh Mobile, which spun out of T-Mobile, and a partner at e-business consultancy USWeb/CKS. “Adelphic has an amazing technical and product team with a clear vision for what to build,” said Google Ventures partner and Adelphic board member Rich Miner in a press release. “As one of the most respected leaders in mobile advertising, Michael complements the team. His skills and expertise will be invaluable as Adelphic implements the platform for top publishers and advertisers.” 2013-05-20T22:39:03+00:00