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    <title>Matrix Partner&apos;s &#45; Press Article</title>
    <link>http://www.matrixpartners.com/index.php</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>tsgadmin@matrixpartners.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-02-08T00:48:47+00:00</dc:date>
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    <item>
      <title>Kalido Fuels Growth With New Customers, Market Leading Data Governance Capabilities in 2011</title>
      <link>http://www.matrixpartners.com/index.php/site/kalido_fuels_growth_with_new_customers_market_leading_data_governance_capab</link>
      <guid>http://www.matrixpartners.com/index.php/site/kalido_fuels_growth_with_new_customers_market_leading_data_governance_capab#When:01:48:47Z</guid>
      <description>Kalido Fuels Growth With New Customers, Market Leading Data Governance Capabilities in 2011&#45;&amp;nbsp; Today, Kalido, the leading provider of agile information management
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  software, announced highlight results for their fiscal year ended
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  December 31, 2011.
&amp;nbsp;  &amp;nbsp;   &#8212; New customers signed in the year represented 125% growth over 2010,
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  demonstrating Kalido&#8217;s core value proposition of faster time to value
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  and lower operating costs is resonating with the market.
&amp;nbsp;  &amp;nbsp;   &#8212; In 2011, Kalido Master Data Management (MDM) was sold to 90% of all
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  customers as well as upgraded in 65% of transactions with existing
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  customers.
&amp;nbsp;  &amp;nbsp;   &#8212; The Kalido Information Engine accounted for 80% of all transactions,
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  with 20% of those transactions on a High Performance Platform. Kalido
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  is certified to run on IBM Netezza, Teradata and Oracle Exadata High
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  Performance Platforms.
&amp;nbsp;  &amp;nbsp;   &#8212; Kalido Data Governance Director, new to the market in 2011, accounted
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  for 22% of transactions as companies begin to operationalize their
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  data governance programs.
&amp;nbsp;  &amp;nbsp;  &amp;nbsp; 
&amp;nbsp;  &amp;nbsp;  &amp;nbsp; 



Supporting Quotes

Bill Hewitt, president and CEO of Kalido, said:


&amp;nbsp;  &amp;nbsp;  &amp;nbsp; 
&amp;nbsp;  &amp;nbsp;   &#8212; &#8220;I&#8217;m very pleased with the progress we made in 2011. We&#8217;ve seen
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  significant traction with our MDM product and data governance is
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  becoming a major focal point. Our fully governed data warehouse
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  continues to be improved and has raised the bar in terms of automation
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  and efficiency. We now run on three high performance platforms in
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  addition to the market leading relational database platforms. Our new
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  customer wins prove that the market values a single, model&#45;driven,
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  highly automated agile information management platform to deliver
&amp;nbsp;  &amp;nbsp;  &amp;nbsp;  &amp;nbsp;  actionable information and reduce costs.&#8221;
&amp;nbsp;  &amp;nbsp;  &amp;nbsp; 
&amp;nbsp;  &amp;nbsp;  &amp;nbsp; 

&amp;nbsp;

About Kalido Kalido is the leading provider of agile information management software. Kalido enables companies to manage data as a shared enterprise asset by supporting the business process of data management. Kalido software has been deployed at more than 300 locations in over 100 countries, including 20 percent of the world&#8217;s most profitable companies as determined by Fortune Magazine. More information about Kalido can be found at: http://www.kalido.com .</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:48:47+00:00</dc:date>
    </item>

    <item>
      <title>Conductor Searchlight Now Includes Enhanced Task Management and SEO Workflow Features for Faster Res</title>
      <link>http://www.matrixpartners.com/index.php/site/conductor_searchlight_now_includes_enhanced_task_management_and_seo_workflo</link>
      <guid>http://www.matrixpartners.com/index.php/site/conductor_searchlight_now_includes_enhanced_task_management_and_seo_workflo#When:01:47:49Z</guid>
      <description>Conductor Searchlight Now Includes Enhanced Task Management and SEO Workflow Features for Faster Results and Competitive EdgeConductor, the leading provider of SEO technology software, announces the launch of a suite of innovative SEO workflow and task management features available in its leading SEO platform, Searchlight. The first&#45;of&#45;its&#45;kind suite of task management and workflow solutions gives marketers the tools to stay on top of SEO projects of any size and ensure projects are completed quickly and efficiently to stay ahead of the competition.

More than 1,000 brands now have instant access to task management to help them take advantage of the richest set of SEO and competitive intelligence data in the market, expand their search visibility, increase traffic and grow revenue from enterprise SEO.

The complex task of enterprise SEO management is now made simple with a suite of dynamic task and workflow features not available in any other SEO solution. Users can create events, tasks and reminders across all their SEO data quickly and easily; assign tasks to others in real&#45;time; set deadlines and track progress all from a single location. Users also benefit from the suite&#8217;s robust management features that allow them to alert team members when changes are made or new tasks are assigned, keeping everyone updated with activity and progress reports.

The launch of comprehensive task and workflow management features in Searchlight continues a commitment to delivering solutions that solve the modern challenges of enterprise SEO and include innovative features such as universal search reporting, international SEO, analytics integrations and social signal tracking designed to help achieve success through natural search.

&#8220;We have listened in&#45;depth to the needs of marketers and have been able to deliver intuitive, transparent and collaborative task management and workflow features never before seen,&#8221; said Seth Besmertnik, CEO of Conductor. &#8220;Listening to the needs of marketers is engrained in every Conductor employee and initiative. We strive daily to build solutions that make the lives of marketers easier, increase transparency and create successful search marketing programs.&#8221;

About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight(TM), which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud(TM), which makes it possible to blend SEO data and workflow across any other form of web marketing. Companies such as FedEx, Siemens, Toys&quot;R&quot;Us, Autodesk and GE rely on the company&#8217;s technology platform and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain&#8217;s Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine&#8217;s latest rankings.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:47:49+00:00</dc:date>
    </item>

    <item>
      <title>Zendesk: Why Customer Service Counts in Online Retail</title>
      <link>http://www.matrixpartners.com/index.php/site/zendesk_why_customer_service_counts_in_online_retail</link>
      <guid>http://www.matrixpartners.com/index.php/site/zendesk_why_customer_service_counts_in_online_retail#When:01:46:44Z</guid>
      <description>Zendesk: Why Customer Service Counts in Online RetailThe customer is always right – whether on or offline! Although a seemingly independent operation, the below infographic by Column Five and ZenDesk, illustrates the importance of the provision of customer service during the e&#45;commerce journey.

It highlights the stats and facts about why retailers need to pay attention to not only making sure their online offering is agile, but to the service element that comes before, during and after a purchase.

Click here for infographic:</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:46:44+00:00</dc:date>
    </item>

    <item>
      <title>TheLadders and Streetwise Partners Launch Career Boot Camp</title>
      <link>http://www.matrixpartners.com/index.php/site/theladders_and_streetwise_partners_launch_career_boot_camp</link>
      <guid>http://www.matrixpartners.com/index.php/site/theladders_and_streetwise_partners_launch_career_boot_camp#When:01:44:46Z</guid>
      <description>TheLadders and Streetwise Partners Launch Career Boot CampTheLadders, the most comprehensive job&#45;matching service for career&#45;driven professionals, in partnership with StreetWise Partners, launched its inaugural Career Boot Camp on Saturday in midtown Manhattan.&amp;nbsp; The collaboration supported talent and economic growth in New York City for members of StreetWise Partners, which provides job&#45;skills training and career mentoring for highly motivated candidates facing multiple employment barriers.&amp;nbsp; The morning kicked off with opening remarks from Rahul Advani, chairman and one of StreetWise Partners&#8217; founders, and Marc Cenedella, CEO and founder of TheLadders.

The event featured a panel discussion with Alex Douzet, President and co&#45;founder, TheLadders; Ware Sykes, Vice President of Sales and Services, TheLadders; and StreetWise Partners&#8217; board members Orlando Ashford, Senior Vice President and Chief Human Resources Officer, Marsh &amp;amp; McLennan Companies, and Singleton Beato, Senior Vice President, Diversity and Inclusion Strategy of Talent Development, American Association of Advertising Agencies.

&#8220;We are proud to celebrate our partnership with StreetWise Partners by hosting a Career Boot Camp to promote career preparation and success,&#8221; said Alex Douzet, President and co&#45;founder of TheLadders, who co&#45;presented with Cenedella a $10,000 donation to support StreetWise Partners.&amp;nbsp; &#8220;Providing StreetWise Partners&#8217; trainees access to our resume&#45;writing experts enabled them to receive hands&#45;on advice, while boosting their confidence.&#8221;

Following the panel, TheLadders&#8217; career advisors and resume writers conducted workshops to provide one&#45;on&#45;one advice to trainees and mentors.&amp;nbsp; Topics included personal branding, effective networking and job applications.

&#8220;For the past two years, StreetWise Partners&#8217; close partnership with TheLadders has provided support to our trainees&#8217; efforts to build meaningful careers&#8212;not just their next jobs,&#8221; said Tracey Allard, Executive Director, StreetWise Partners.&amp;nbsp; &#8220;This first&#45;ever, collaborative Career Boot Camp gave trainees and alumni an opportunity to supplement their preparation with the best practices in career development and job&#45;search techniques.&#8221;

About TheLadders

TheLadders has been committed to finding the right person for the right job since 2003.&amp;nbsp; With a unique suite of personalized products and resume services, the career&#45;focused service helps job seekers connect with employers and recruiters more effectively and efficiently.&amp;nbsp; Given its heritage as the leader in the $100K+ job search, TheLadders is dedicated to the science behind the job search and optimally positioned to help all career&#45;driven professionals in finding the right jobs.&amp;nbsp; Opening services beyond $100K+ positions allows recruiters and employers more options when looking to hire professionals at other stages of their careers.&amp;nbsp; TheLadders is headquartered in New York with offices in London.&amp;nbsp; For more information, visit TheLadders Blog and theladders.com.&amp;nbsp; Your career is our job.™

About StreetWise Partners

For 15 years, StreetWise Partners has worked with low&#45;income individuals to help them overcome employment barriers, obtain better jobs and achieve economic self&#45;sufficiency.&amp;nbsp; We do this by creating deep mentoring relationships between trainees and volunteer business professionals who provide job&#45;skills training, career coaching and job&#45;search assistance.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:44:46+00:00</dc:date>
    </item>

    <item>
      <title>McAfee Strengthens Partnership With Crossbeam Through Resale Agreement To Secure High Assurance and</title>
      <link>http://www.matrixpartners.com/index.php/site/mcafee_strengthens_partnership_with_crossbeam_through_resale_agreement_to_s</link>
      <guid>http://www.matrixpartners.com/index.php/site/mcafee_strengthens_partnership_with_crossbeam_through_resale_agreement_to_s#When:01:43:48Z</guid>
      <description>McAfee Strengthens Partnership With Crossbeam Through Resale Agreement To Secure High Assurance and High Performance NetworksMcAfee and Crossbeam Systems today announced that McAfee will resell Crossbeam&#8217;s X&#45;Series platforms on the McAfee Firewall Enterprise solution for comprehensive and scalable network security. This combined solution helps meet the increasingly critical need to consolidate data centers and secure networks across the largest enterprises, government and telecommunication companies.

By providing large networks with a single source for product and support, McAfee and Crossbeam are presenting an unprecedented level of security by seamlessly delivering multiple layered security services while cost effectively addressing next&#45;generation data center transformation and consolidation initiatives.

&#8220;Crossbeam&#8217;s next&#45;generation X&#45;Series platform strengthens McAfee&#8217;s existing security tools by providing the world&#8217;s most comprehensive firewall protection to large, high assurance networks,&#8221; said Greg Brown, vice president of network security at McAfee. &#8220;This agreement gives McAfee an expanded portfolio of network security at the high end of the market, delivering superior security, performance, and availability to our customers.&#8221;

&#8220;Crossbeam has always been proud to support the highest level of real&#45;world performance in our products,&#8221; said Jim Freeze, chief marketing officer and vice president of business development, Crossbeam. &#8220;This partnership with McAfee provides advanced security and support solutions to the largest and most demanding networks in the world.&#8221;

Utilizing Crossbeam&#8217;s unique self&#45;healing platform, the McAfee Firewall Enterprise enables the consolidation and security of data centers. Additionally, existing customers will now be able to scale their McAfee security solution to include high assurance firewall protection without impacting the performance of their networks.

Availability:

The Crossbeam X&#45;Series platform running on McAfee Firewall Enterprise is available now. For more information visit; www.mcafee.com/crossbeam .

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation INTC &#45;0.30% , is the world&#8217;s largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:43:48+00:00</dc:date>
    </item>

    <item>
      <title>Taulia Achieves Record Revenue Growth For 2011</title>
      <link>http://www.matrixpartners.com/index.php/site/taulia_achieves_record_revenue_growth_for_2011</link>
      <guid>http://www.matrixpartners.com/index.php/site/taulia_achieves_record_revenue_growth_for_2011#When:01:42:12Z</guid>
      <description>Taulia Achieves Record Revenue Growth For 2011Taulia Inc., the leading cloud&#45;based dynamic discounting solution provider for SAP®, today announced the achievement of significant company milestones including a double&#45;digit expansion of new customer accounts and significant upgrades, a revenue increase in excess of 150%, and the addition of 25 countries to its user base for a total now of 40 countries around the world.

&#8220;We are excited that Taulia has been so well&#45;received in the market, which is evidence of the need for a comprehensive dynamic discounting technology that benefits both buyers and suppliers,&#8221; said Bertram Meyer, CEO of Taulia. &#8220;We are especially proud of the positive customer and supplier feedback we are receiving. In 2012 we plan to scale further, bringing dramatic bottom line improvements to new customers in North America and Europe.&#8221;

In addition to Taulia&#8217;s impressive revenue growth, the company enjoyed the following accomplishments during FY2011:

&amp;nbsp;   Welcomed new customers in North America and Europe, including Coca&#45;Cola Bottling Co. Consolidated, John Deere and Pacific Gas &amp;amp; Electric
&amp;nbsp;   Completed significant customer upgrades including Pfizer
&amp;nbsp;   Added new product features such as advanced shipping notices and expanded regional coverage including the addition of 10 new languages
&amp;nbsp;   Successfully closed B round funding of $8.5 million
&amp;nbsp;   Acquired San Francisco&#45;based billFLO, to strengthen its position in the financial supply chain market
&amp;nbsp;   Expanded offices in the U.S. and added new offices in London, England
&amp;nbsp;   Named Longhorn winner at White Bull conference 2011

&#8220;While still an emerging player, Taulia&#8217;s mature dynamic discounting capabilities are gaining momentum in the community. In a short amount of time, Taulia has achieved a respectable position in the large software supply chain finance ocean,&#8221; said Enrico Camerinelli, senior analyst, Aite Group. &#8220;The company&#8217;s milestones in 2011 attest to their growing significance in the market.&#8221;

Taulia offers companies dealing with today&#8217;s global credit crisis an opportunity to dramatically improve returns on short term investments for larger organizations and improve cash&#45;flow for smaller businesses. The company&#8217;s Invoicement® Suite provides dynamic discounting and a supplier portal for Global 2000 companies, allowing them to save millions of dollars annually using dynamic payment terms and on&#45;demand payment acceleration for their suppliers, in return for additional discounts. Taulia&#8217;s Vendor Portal offers suppliers the ability to accelerate invoice payment on&#45;demand, eliminating the need for costly receivable financing or credit card borrowing. The supplier portal also reduces collection cost and removes the need for inquiries by providing 24/7 visibility and comprehensive self&#45;services, all free of charge.

About Taulia
Headquartered in San Francisco, California, Taulia is a solution provider specializing in Software&#45;as&#45;a&#45;Service (SaaS) solutions that help large organizations reduce their total spend and achieve double&#45;digit returns on their cash positions by optimizing their financial supply chain and payment terms with their suppliers. The Taulia Invoicement® Suite offers a cloud&#45;based dynamic discounting solution and supplier portal. Taulia has offices in San Francisco, New York, London (U.K.) and Düsseldorf (Germany). Its list of customers includes Coca&#45;Cola Bottling Co. Consolidated, Pfizer, John Deere and other Fortune 500 companies from various industries. For more information, visit www.taulia.com.

f</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:42:12+00:00</dc:date>
    </item>

    <item>
      <title>Zendesk Launches Partner Program in Europe</title>
      <link>http://www.matrixpartners.com/index.php/site/zendesk_launches_partner_program_in_europe</link>
      <guid>http://www.matrixpartners.com/index.php/site/zendesk_launches_partner_program_in_europe#When:01:41:09Z</guid>
      <description>Zendesk Launches Partner Program in EuropeZendesk (http://www.zendesk.com/), the cloud&#45;based help desk support platform, is today announcing the launch of a series of partner programs in Europe allowing customers who refer additional customers to earn a referral fee. The program, called Zendesk Ambassadors, is open to anyone, from a one&#45;man business to a multi&#45;national.

Companies that become Zendesk Ambassadors not only have the chance to make money from representing the fastest growing customer service software in the world, they also get to associate their brand with a leader in the cloud computing space. Zendesk Ambassadors also gain access to private forums and meet&#45;ups with the Zendesk team. Members of the Ambassador Program can go on to become a Zendesk Authorised Partner, an exclusive, invite&#45;only, partner program.

Authorised Partners provide professional services, such as consulting, integration, and migration services, plus training to Zendesk customers. Authorised Partners also receive a referral fee for leads that become customers and in return receive leads from Zendesk customers in need of professional services. Customers must first be an Ambassador before they can be invited to be an Authorised Partner.

&#8220;Zendesk partners offer a deep understanding of our products,&#8221; said Matt Price, Vice President and General Manager, EMEA. &#8220;Whether you need consulting, technical assistance, custom development or any other services with Zendesk, you will find a knowledgeable partner to help you in our partner network.&#8221;

The Ambassador and Authorised Partner program join the company&#8217;s existing three partner programs in Europe: its Solution, Integration, and Incubator partners.

Zendesk Solution Partners

Zendesk&#8217;s Solution Partners are recommended for companies wanting help with their Zendesk implementation. European Solution Partners include Valiantys, Seibert Media, beecom, Clearvision, Coherence Design, Frumatic, Soluzionisubito and White Stratus.

Zendesk Integration Partners

Zendesk&#8217;s Integration Partners are technology companies that integrate with Zendesk. Partners based in Europe include Atlassian, edocr, LiveChat, CapsuleCRM, Firetext, LogMeIn, KPI dashboard, Nexmo, Podio, SAManage, TactileCRM and RunMyProcess.

Zendesk Incubator Partners

Zendesk&#8217;s Incubator Partners serve Europe&#8217;s ever&#45;growing start&#45;up community by offering free access to the Zendesk Plus+ plan for a year. Incubator Partners, such as Team Europe Ventures, Le Camping, hackFWD, TechHub, Techcelerate and Seedcamp, help encourage more start&#45;ups to follow some of the best practices around customer service. More than 100 start&#45;ups are already using Zendesk&#8217;s free software, totalling approximately €250,000 worth of investment from the company so far.&amp;nbsp; 

About Zendesk

Zendesk is the leading provider of proven, cloud&#45;based help desk software. For growing organisations, Zendesk is the fastest way to enable great customer service. More than 15,000 Zendesk customers, including Adobe, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at http://www.zendesk.com.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:41:09+00:00</dc:date>
    </item>

    <item>
      <title>Zendesk Offers Customers Cash in Exchange For Referrals</title>
      <link>http://www.matrixpartners.com/index.php/site/zendesk_offers_customers_cash_in_exchange_for_referrals</link>
      <guid>http://www.matrixpartners.com/index.php/site/zendesk_offers_customers_cash_in_exchange_for_referrals#When:01:39:05Z</guid>
      <description>Zendesk Offers Customers Cash in Exchange For ReferralsHelp desk software provider Zendesk has launched a series of partner programmes in Europe, allowing customers to earn money by encouraging new businesses to sign up for the service.

Zendesk offers a cloud&#45;based help desk solution which brings together customer conversations from multiple channels, including phone, email, VoIP, instant chat, and social networks such as Twitter and Facebook. Customer service representatives have access to records all of previous interactions, meaning that customers do not have to explain the problem each time they get in contact.

The newest programme, called Zendesk Ambassadors, is open to businesses of any size and includes access to private forums and meet&#45;ups with the Zendesk team. Members of the Ambassador programme can go on to become a Zendesk Authorised Partner, providing professional services, such as consulting, integration, migration services and training to Zendesk customers.

Authorised Partners also receive a referral fee for leads that become customers and in return receive leads from Zendesk customers in need of professional services.

“Zendesk partners offer a deep understanding of our products,” said Matt Price, the company&#8217;s vice president and general manager for EMEA. “Whether you need consulting, technical assistance, custom development or any other services with Zendesk, you will find a knowledgeable partner to help you in our partner network.”

The Ambassador programme follows the launch of Zendesk&#8217;s Incubator programme last year, which gives startup companies the opportunity to use Zendesk free for a year. Incubator partners include Team Europe Ventures, Le Camping, hackFWD, TechHub, Techcelerate and Seedcamp.

“Even small companies should be able to deliver great customer service, and it&#8217;s a way for small companies to make sure they&#8217;re professional and have a competitive advantage, because if you can take care of your first customers, that&#8217;s going to help make you successful in the market,” Zendesk&#8217;s chief operating office Zack Urlocker told Techworld.

The offer works out at about £2,000&#45;worth of free software per company, according to Price. More than 100 startups are already using Zendesk’s free software, totalling more than £200,000&#45;worth of investment from the company so far.

Zendesk also offers an option for startup companies that are not associated with an incubator. These companies can sign up to Zendesk&#8217;s “Better than Free” starter plan, which encourages companies to donate $20 (£12) to the UCSF Benioff Children’s Hospital in exchange for free software for up to three agents for a year.

“Our offices in San Francisco are located not too far from the hospital, so we made a pledge to raise $1m for this local charity,” said Urlocker. “Because they do global research, we opened it up to people all over the world.”

Earlier this year, Salesforce.com unveiled its own software&#45;as&#45;a&#45;service help desk application called Desk.com, that can also reach end users through social networks like Facebook and Twitter. However, Zendesk has been a longtime Salesforce.com partner and its website describes the companies&#8217; relationship as “fantastic”.

Zendesk now have 65 million users in 137 countries, including some big&#45;name customers such as Groupon, Dropbox, L&#8217;Oréal, John Lewis, Lonely Plant and Rackspace Cloud.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:39:05+00:00</dc:date>
    </item>

    <item>
      <title>Gilt Groupe, Inc. Appoints Elizabeth Francis as Chief Marketing Officer</title>
      <link>http://www.matrixpartners.com/index.php/site/gilt_groupe_inc._appoints_elizabeth_francis_as_chief_marketing_officer</link>
      <guid>http://www.matrixpartners.com/index.php/site/gilt_groupe_inc._appoints_elizabeth_francis_as_chief_marketing_officer#When:01:29:51Z</guid>
      <description>Gilt Groupe, Inc. Appoints Elizabeth Francis as Chief Marketing OfficerGilt Groupe, Inc., the innovative online shopping destination, announced that Elizabeth Francis has been named Chief Marketing Officer (CMO). Ms. Francis joins the company this week and will report to Kevin Ryan, Founder and CEO. Ms. Francis will be responsible for the company&#8217;s new customer generation and retention programs across all channels as well as creative direction, overall brand positioning, and research and analytics. Ms. Francis succeeds Alexis Maybank, a Founder of Gilt, who stepped in to lead as CMO six months ago. Ms. Maybank has held a number of critical roles at the company and will resume her previous title of Chief Strategy Officer.

Ms. Francis has over 12 years of marketing and advertising experience—building and scaling emerging brands—in fashion, consumer packaged goods, and financial services companies. She joins Gilt from Intelligent Beauty, a leading e&#45;commerce and brand&#45;building incubator where she was CMO. In addition to her responsibilities as Intelligent Beauty&#8217;s CMO, she was also President of JustFabulous, an online fashion and accessories brand and an Intelligent Beauty venture. Prior to Intelligent Beauty, Ms. Francis was a Vice President at Alena, a Fox Interactive Company, and also spent several years at LowerMyBills.com.

&#8220;Elizabeth&#8217;s experience in the e&#45;commerce fashion and accessories industry, coupled with her proven track record of scaling brands, makes her a terrific fit for Gilt,&#8221; said Ryan. &#8220;Gilt has quickly built a brand through unconventional marketing vehicles and Elizabeth is well suited to lead marketing to ensure we continue on that path.&#8221;

Said Maybank: &#8220;I worked closely with Kevin to fill the CMO role, and Elizabeth stood out as someone who had a clear passion for the Gilt brand and a vision to scale our marketing initiatives and organization successfully over the coming years.&#8221; 

&#8220;I&#8217;m thrilled to join the fantastically talented Gilt team,&#8221; said Francis, &#8220;and to build on their philosophy of marketing innovation and excellence in the industry.&#8221;

Ms. Francis holds Bachelor of Arts from Cornell University and is an active member of the Direct Marketing Association and Fashion Group International.

About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:29:51+00:00</dc:date>
    </item>

    <item>
      <title>Inertial MEMS Sensor Maker Qualtre Names Engineering Leader</title>
      <link>http://www.matrixpartners.com/index.php/site/inertial_mems_sensor_maker_qualtre_names_engineering_leader</link>
      <guid>http://www.matrixpartners.com/index.php/site/inertial_mems_sensor_maker_qualtre_names_engineering_leader#When:01:25:46Z</guid>
      <description>Inertial MEMS Sensor Maker Qualtre Names Engineering LeaderQualtré, silicon MEMS inertial sensors developer, appointed Dr. Ijaz Jafri as VP of engineering, responsible for all aspects of product development and commercialization. Jafri has 16+ years of experience in micro electro mechanical systems (MEMS) and semiconductors, including inertial MEMS, optical MEMS, radio frequency MEMS, microfluidics, MEMS relays/switches and gas sensors.

Prior to joining Qualtré, Dr. Ijaz Jafri held key engineering leadership posts at Honeywell International (Sensing, Guidance and Navigation Center of Excellence), Corning Inc. (Electromechanical Design and Applications), and GT Equipment Technologies / GT Solar (Research and Development). Jafri has served as an investigator on US Department of Defense, Environmental Protection Agency, National Science Foundation, Department of Energy, and National Institute of Standards and Technology funded programs.

Jafri is Six Sigma Black Belt certified with expertise in integrated product development, production transition, and production support. He received a Doctor of Philosophy and Masters of Science in Mechanical Engineering from State University of New York at Stony Brook, NY and holds a Bachelor of Science degree in Mechanical Engineering from New York Institute of Technology.

He has numerous peer&#45;reviewed journal and conference publications and currently holds seventeen US patents.

Qualtré is a venture&#45;backed company commercializing the next generation of solid&#45;state silicon MEMS motion sensor solutions. Learn more at www.qualtre.com.</description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-08T01:25:46+00:00</dc:date>
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