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Globe Telecom on Tuesday said it has signed a partnership agreement with leading global mobile payments platform to provide its direct carrier-billing service to its subscribers.

Under the agreement, the Ayala-led telco said Zong will provide its subscribers the most convenient and frictionless way to purchase virtual and digital goods in environment such as Facebook, IMVU, Gaia Online and hundreds of other digital merchant websites.

Filipinos have become more engaged in playing games in social networking sites, Rina Azcuna-Siongco, head of value added services for Globe said.

Our subscribers can now enhance their games without the need for a credit card or a Paypal account. By simply using their Globe, Touch Mobile or Tattoo mobile number, they can level up or buy in-game items, making their gaming experience more fun and rewarding, Siongco added.

David Marcus, chief executive and founder of Zong said his company is thrilled to have entered this new market.

Tens of millions of customers around the world use Zong to purchase goods and we are proud to extend our service to the Philippines, a market that is very technology-forward and can take full advantage of the ease that Zong creates for the purchase process for online and mobile platforms, Marcus said.

Zong leads the mobile payments space in direct carrier relationships with a global potential reach of nearly three billion mobile customers through its network of 220 carriers that includes some of the world’s largest mobile operator groups like T-Mobile, Vodafone, Orange and O2.

Over 60 percent of Zong?s payment volume is processed through these direct carrier integrations.

Zong is a major player within the mobile payments market which is expected to reach over $ 200 billion by 2010 (Juniper Research, Mobile Payments for Digital & Physical Goods: Players, Markets & Opportunities, 2010-2014).

The company is also the mobile payments provider for Facebook Credits and many other leading social gaming and networking platforms. (PNA)