Zendesk Launches Asia Pacific Headquarters in MelbourneSeptember 20, 2011
Zendesk, the leading provider of proven, cloud-based help desk software, today announced the opening of its new Asia Pacific headquarters in Melbourne, Australia.
Since it was formed in 2007, Zendesk has already acquired more than 10,000 customers worldwide, ranging from small businesses right up to global giants including Adobe, Xerox, MSNBC, Sony Music and Groupon.
In 2009-10, the company grew an impressive 400% and in July 2011 opened a European office in London to support its 2,500 European customers. More recently, Zendesk announced the formation of a Development Center in Copenhagen.
Asia Pacific is the latest region in which Zendesk is enjoying significant growth. It currently has 1,200 customers there, 700 in Australia and 200 in New Zealand, including Lonely Planet, New Zealand Post and the REA Group. The new office in Melbourne signifies the company’s belief that the region will continue its upward growth trend.
According to Zendesk Vice President and Asia Pacific Managing Director, Michael Folmer Hansen, the region is an early adopter market for cloud-based services. “We see a huge opportunity in the Asia-Pacific region, in Australia and New Zealand in particular, which have a large number of businesses that are keen to adopt cloud technology,” he said.
In a recent report from Frost and Sullivan*, 43% of Australian companies now use cloud computing in some form, while 41% of IT decision makers say cloud computing will be a top priority in the current fiscal year.
Folmer Hansen adds, “The rapid rise of social media channels has meant customer service has changed forever. Gone are the days of relying purely on a telephone help desk where queuing was the norm. Today, customers expect to have a choice of multiple touch points, whether that’s via the web, social media or mobile devices. They want to have immediate and direct conversations with their service providers and demand a fast, satisfactory response.
“Using cloud-based technologies, such as Zendesk, businesses are realizing they can deliver great customer support, fast. It’s easy to use, cost effective and can be introduced without disruption to current customer service systems.”
*Frost and Sullivan Report, “State of Cloud Computing in Australia: 2011.”
Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 10,000 Zendesk customers, including Adobe, MSNBC, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at www.zendesk.com