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The Echo Nest Partners With Twitter for Better App Integration

January 11, 2012
Billboard
by Glenn Peoples

Music apps are about to get better. Music intelligence company The Echo Nest will tap into Twitter’s list of verified accounts to identify artists whose Twitter handles are part of The Echo Nest’s Rosetta Stone service. Now, a developer can add tweets to an app with just a few lines of code.

In plain English: The Echo Nest will make it drop-dead easy for developers to integrate tweets into their apps. And that’s a good thing since music fans seem to love Twitter.

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This partnership with Twitter is just the first step, says The Echo Nest CEO Jim Lucchese. “We’re just starting to scratch the service in mining the data in Twitter. I think it can be a very rich place for social music discovery. We’re going to see a lot more of that this year.”

The Echo Nest is a music intelligence company with a community of 10,000 developers. Its intelligence platform boasts 5 billion data points about 30 million songs and 1.5 million artists. It knows the characteristics of songs and follows music trends to understand which artists and songs are gaining popularity at any given moment.

After a flurry of activity in the second half of 2011, eMusic Radio, the first result of the download site’s partnership with The Echo Nest, rolled out in August. The Echo Nest-powered personalized radio in Clear Channel’s iHeartRadio service launched in September. In November the company announced a partnership with EMI http://www.billboard.biz/bbbiz/industry/digital-and-mobile/emi-echo-nest-team-up-to-give-app-developers-1005473582.story that gives app developers pre-cleared catalogs to incorporate in their apps. And Spotify’s Echo Nest-powered radio features appeared in mid-December.

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With heavyweight clients in tow, The Echo Nest is poised for a solid 2012. Tools and services that make use of data - the forte of The Echo Nest - are starting to playing a more important role. Large companies sitting on the sidelines are no longer wondering if APIs and data are a fad, says Lucchese. “There’s more urgency these days - digital music has heated up.”

The Echo Nest Partners With Twitter for Better App Integration

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