US Education Corporation Selects Sparkroom Lead IQ to Drive Increased Business PerformanceApril 22, 2009
Company leverages the Lead IQ platform to integrate with providers and back-end systems, creating a central point of access for key business data
Toronto - April 22, 2009 – Sparkroom, Inc. (www.sparkroom.com), a leading provider of Lead Performance Optimization solutions for the online inquiry generation industry, announced today that U.S. Education, a division of DeVry Inc., has selected the Sparkroom Lead IQ platform to give management the on-demand insight needed to make timely, strategic business decisions. Sparkroom Lead IQ allows schools to manage, measure, and optimize their inquiry generation and admissions activities in real-time, resulting in faster, data-driven decision making and improved operational efficiency.
“Over the years, our organization has relied on technology that simply cannot scale with our growth,” said Andy Vaughn, Vice President of Admissions and Marketing at U.S. Education. “We selected Sparkroom Lead IQ because it takes care of the delivery across our numerous sources to our internal systems, and provides a single point of access for our admissions performance data, thereby improving our ability to meet the expectations of potential new students. By implementing the Lead IQ platform, we expect to make better business decisions and drive increased operational efficiency – ultimately allowing us to scale our business more quickly.”
The company turned to Sparkroom’s Lead IQ for its rich feature set and the ease and speed with which it can be deployed and configured to U.S. Education’s requirements. The platform captures inquiries from all of their online sources, performs screening to flag invalid or duplicate inquiries, and delivers them in real-time to its internal systems. As well, Lead IQ provides real-time dashboards and ad hoc ‘slice-and-dice’ capabilities that enable U.S. Education to measure performance across a broad number of dimensions including source, campaign, admissions team, geography, program, campus, and student demographics.
As a leader in the healthcare education industry, U.S. Education is deploying Sparkroom Lead IQ as well as Sparkroom Lead Market Analytics to empower its key business leaders and to enable them to turn data into actionable business intelligence.
“Today’s announcement highlights Sparkroom’s successful extension of our platform into the education vertical because of the quality of product we offer, its ease of use, and rich functionality,” said Jamie McDonald, CEO of Sparkroom. “Our investment in our industry-leading technology platform has enabled us to acquire innovative customers like U.S. Education who place a premium on having access to real-time business intelligence and an inquiry delivery platform to optimize their key business decisions.”
Sparkroom is a leading provider of Lead Performance Optimization software and services, a solution that uniquely combines Sparkroom Lead IQ, a hosted business intelligence platform with expert account management services to give online lead buyers the tools and expertise to manage, measure and optimize their lead acquisition spending. Sparkroom’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their online lead buying activities and to gain critical business insights into the performance and efficiency of key business initiatives. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit www.sparkroom.com.
About U.S. Education
U.S. Education programs, offered through Apollo College and Western Career College, prepare students for careers in healthcare, criminal justice and graphics and drafting through certificate, diploma and associate degree programs. The colleges provide career-focused, outcome-based, postsecondary education and training.
A diverse range of over twenty programs is offered, including: medical assisting, dental assisting, dental hygiene, massage therapy, healthcare information technology licensed vocational/practical nursing, registered nursing, pharmacy technology, respiratory care, surgical technology, ultrasound technology, veterinary technology, veterinary assisting, architectural drafting, graphic design and criminal justice.
U.S. Education is a division of DeVry Inc. (NYSE: DV), a global provider of educational services. For more information about U.S. Education, visit http://www.useducationcorp.com. For more information about DeVry Inc. visit http://www.devryinc.com.