Seatwave Launches Ticketing APIs, Partners With The Echo NestFebruary 08, 2012
by Olivia Solon
Ticket marketplace Seatwave has launched two APIs that allow developers to incorporate event discovery and ticket purchasing into their apps. Seatwave has also integrated its APIs into music intelligence provider The Echo Nest’s Rosetta Stone platform.
The discovery API allows for users to navigate the Seatwave catalogue, showcasing events and tickets for artists, sports, festivals and theatre shows. Through an affiliate relationship with Seatwave, these developers will receive 35 percent of net revenue from sales through their apps.
The purchase API offers developers a white-labelled way of selling tickets to events via their apps. Purchases will be processed by the developer and then reconciled with Seatwave at a later date. Developers who opt for this approach will also receive a revenue share, which will be negotiated individually, but they have to deal with customer relations and the processing of payments. The launch of these APIs follows on from the release of Seatwave’s iOS SDK in December 2011.
Seatwave offers up some suggestions (.pdf) for the sorts of apps that could benefit from integrating the company’s ticketing APIs, including travel sites that want to offer their customers access to tickets to festivals, sporting events and theatre shows around the world; e-commerce sites that want to extend their offering to events and music blogs or apps that want to generate extra revenue through ticket sales.
The integration of the APIs into The Echo Nest’s Rosetta Stone platform means that the 10,000 or so developers who work with The Echo Nest will now be able to add Seatwave’s event discovery and ticket-buying functionality.
“Events are an integral part of music enjoyment for any fan, so the addition of Seatwave to our roster of partners as the first ticketing provider is very significant,” said Shane Tobin, Head of Strategic Partnerships at The Echo Nest. The partnership will be put to the test at Music Hack Day San Francisco.
Joe Cohen, founder and CEO of Seatwave, told Wired.co.uk: “We believe that the future of e-commerce is distributed and will move away from proprietary platforms with a walled-garden approach. Anyone can now sell tickets from our system.”
He added that there are plans to allow people to place tickets onto the Seatwave website and organise their own events through similar APIs.
You can find the APIs on Seatwave’s developer site.