1. Skip to navigation
  2. Skip to content

press room

Polyvore Oscars Remix Winner: The ‘Michelle’ Redux

March 15, 2012
Washington Post
by Marie Elizabeth Oliver

Virtual paper dolls? DIY fashion magazine? Shopping wish list? It’s difficult to describe exactly what Polyvore — an online tool that enables users to design and share sartorial collages — is. With more than 13 million visitors each month, the five-year-old Web site has tapped into a fan base that doesn’t just want to digest fashion trends — it wants to create them. The Washington Post partnered with Polyvore in January to launch Oscars Remix, an Academy Awards-themed contest that offered one winner the chance to play style editor in the pages of The Washington Post.
Michelle @ the Oscars

After receiving more than 7,000 entries featuring everything from flapper-length pearls inspired by “The Artist” to Angelina Jolie’s Versace-framed leg, we chose an ethereal collage with Michelle Williams (above) by Anamarija Brstilo of Split, Croatia. We gave Brstilo a final challenge that’s decidedly more Washington — create a look (below) for Michelle Obama’s official dinner Wednesday with British Prime Minister David Cameron and his wife, Samantha.

Brstilo, a 29-year-old mother-to-be, works as a marketing assistant for the U.N. Development Program’s energy efficiency project. Her day job has nothing to do with fashion, and she uses Polyvore to escape into a “secret world” where she can immerse herself in her hobby.

“The fashion world is often very far away from us regular people, whether it’s because of our size or because of money,” Brstilo says. Polyvore is “a great way to try out new things and maybe inspire yourself to do something like that in your own closet.”

Brstilo has an eye for detail and an ability to tap into the aesthetic of individual women. The classic sets she designed for Williams and Obama adhere to one of her core fashion principles: Less is more.

Polyvore Oscars Remix Winner: The ‘Michelle’ Redux

Press Inquiries

press@matrixpartners.com 408-960-6630