Polyvore Goes Sky High With Times Square BillboardMarch 14, 2011
All Things Digital
by Tricia Duryee
Polyvore, the site for aspiring fashionistas to mix and match products from various brands to create their favorite outfits, is making its debut on the Times Square catwalk.
The sky-high billboard is part of a contest that the four-year-old Mountain View, Calif.-based start-up conducted along side American Eagle, the teenage clothing retailer.
The contest challenged participants to come up with the best American Eagle spring break outfit. The grand prize winner received $1,000, and first and second place received gift cards.
Polyvore, which touts its ability to track brand engagement, said users created 13,732 entries, which generated 47,653 “likes,” and 3,552 comments.
Overall, the contest generated 735,808 impressions, and helped American Eagle skyrocket to become the fourth-most popular brand on the site during the campaign.
The first-place prize went to Lauren.y.b, who paired a racerback navy tank, a pair of white-washed skinny jeans, a stripped string bikini with accessories such as ballet flats and a studded wood bangle.
The four winning sets will be featured on the billboard from March 11th to March 18th, and will run twice an hour each day.