Norah Jones Premieres ‘Travelin’ On’ on Gilt’s Travel WebsiteMarch 20, 2012
by Brian Anthony Hernandez
Fresh off performing at South by Southwest, singer-songwriter Norah Jones will unleash “Travelin’ On,” a song from her forthcoming Little Broken Hearts album, exclusively on Gilt Groupe‘s flash-sales site for travelers.
Jetsetter will premiere the song via a SoundCloud stream starting at 3 p.m. on Tuesday. The premiere coincides with a Jetsetter travel package, including pre-sale tickets to the summer kick-off of Jones’s U.S. tour.
“Music is an important part of the travel experience — it would be great to have a soundtrack for all our sales,” Jetsetter CEO Drew Patterson told Mashable.
Jones’s record label, EMI Music, approached Jetsetter to unveil “Travelin’ On” online. Jones performed the track along with other songs from Little Broken Hearts (due out May 1) at SXSW on Saturday.
Celebrity partnerships aren’t new for the two-year-old travel startup, and Patterson looks to partner with more music-industry people and brands.
“Jetsetter has featured collections by a number of celebrities, including Adrian Grenier, Lauren Bush, Kelly Slater and Molly Sims,” Patterson says. “We featured a sale on The Bedford Post, Richard Gere’s inn in Bedford, New York. Recent newsworthy brand partnerships include ABC’s Pan Am, Kate Spade and The Economist.”
The sale tied to the “Travelin’ On” premiere is for two tickets to Jones’s Aug. 7 concert in Santa Barbara, Calif., and hotel accommodations. One enhanced package, which also includes airfare, will be given away.
Little Broken Hearts comes 10 years after Jones released Come Away With Me, which went on to win five Grammys. Jetsetter’s leading man once wooed women using the critically acclaimed 2002 album.
“I distracted them away from my cooking with candles and a playlist that always included songs from Norah’s Jones Come Away With Me album,” Patterson says.
The lyrics to “Travelin’ On” don’t reference actual traveling, but instead talk about moving on from a failed relationship.