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MRM Worldwide Selects Conductor Searchlight as Trusted SEO Platform

Advanced SEO Platform Delivers Scalable SEO Reporting and Analytics Integration to Leading Agency Clients

September 13, 2011
Press Release

Conductor, the most widely used SEO technology company, announced today that it was selected by MRM Worldwide (MRM), a global scale top-five digital and direct agency, to deliver scalable and ROI driven natural search solutions to MRM’s global customer base through Conductor’s leading SEO platform Searchlight.

Searchlight provides MRM with solutions for modern SEO challenges met by leading digital marketing agencies. With Searchlight, MRM tracks search engine movements for client keywords with the ability to view in-depth SEO analysis and competitive intelligence to maintain client’s competitive natural search advantage. The Searchlight platform is able to deliver accurate ROI-based reporting from a single SEO solution, reducing the need for disparate tools and manual processes.

Utilizing a single SEO platform, MRM combines search metrics with business results from various analytics platforms to track the ROI from natural search optimization. With a powerful reporting platform, MRM can create executive-level category reports for clients combining conversion and revenue data from analytics platforms.

MRM teams are supported by Conductor’s dedicated Agency Customer Support Team, which is committed to providing Searchlight training, unparalleled SEO Advice and thought leadership.

“Searchlight has shown a rigorous methodology and aggressive development as an SEO platform, making it a clear choice for MRM,” said Jorie Waterman, SVP, Director of Search, MRM. “Our focus is delivering the best possible solutions to our clients and this platform provides a new level of opportunity for MRM and our client partners.”

“We are extremely proud to be working with MRM and that they have recognized our commitment to innovation and rapid product development,” said Seth Besmertnik, CEO, Conductor. “It is exciting to see the growth in the number of leading digital agencies utilizing Searchlight to make SEO a successful marketing channel for their clients, especially a market leader like MRM.”

About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight(TM), which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud(TM), which makes it possible to extend SEO data and workflow across other applications. Companies such as Monster.com, Siemens, Toys"R"Us, Autodesk and GE rely on the company’s technology solutions and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain’s Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine’s latest rankings. www.conductor.com . @conductor.

About MRM Worldwide: MRM Worldwide is a global scale top-five digital and direct agency. We design, create, execute, manage and measure interactions between consumers and brands, which accelerate sales and ROI while igniting passion and loyalty for brands. MRM’s suite of offerings includes brand leadership, strategic services, relationship marketing, design, measurement and analytics, platforms/applications, mobile, SEO/SEM, and offshore production asset and distribution. The agency has over 35 offices in 28 countries and counts Johnson & Johnson, General Mills, US ARMY, Intel, Verizon, General Motors, Wells Fargo, Kraft and Nestle among its clients. For more information, please visit www.mrmworldwide.com .

MRM Worldwide Selects Conductor Searchlight as Trusted SEO Platform

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