JustFabulous Partners with Avril Lavigne's Abbey Dawn for a Special Collection in Spring 2012JustFab.com brings a little punk flair to their members with a collection of Abbey Dawn shoes and bags by singer Avril Lavigne
February 15, 2012
JustFabulous, the monthly VIP membership program that grants members access to celebrity stylists and the latest fashion trends, has partnered with global superstar, philanthropist and singer-songwriter Avril Lavigne to give its members exclusive early access to her new Abbey Dawn shoe and handbag collection. As with all items sold on JustFabulous, the collection will be offered at special members-only prices.
The Abbey Dawn collection available on JustFab.com will launch in early spring 2012 and will be a hand-picked assortment of Abbey Dawn’s new shoes and handbags including a few styles that are exclusive to JustFabulous. Inspired by her love of music and worldly travels, the JustFabulous selection features 12 shoes and 5 bags that range from skull and bone-adorned flats to combat-style boots to studded tote-bags. Her debut footwear and handbag collection is the perfect complement to her edgy apparel line which launched in 2008. All of the Abbey Dawn shoes and handbags are vegan-friendly.
This will be the second brand partnership for JustFabulous, which launched a limited-edition collection with the alternative and art-inspired brand, Iron Fist, in July 2011. “We love bringing our members something a little fun and unexpected by offering special collections that are different from our traditional style,” says Kimora Lee Simmons, President and Creative Director for JustFab.com. “Avril has created such a unique line and we are very excited to offer a selection of her debut footwear collection to our members – they will love it!”
“I’m so thrilled for the launch of my Abbey Dawn Spring 2012 shoe and handbag collection, and to be partnering with JustFab.com for the debut will be amazing,” says designer and musician Lavigne. “I’ve personally handpicked my favorite styles for this collaboration and couldn’t be more excited to offer these two new fashion categories, both to my fans and to JustFab members. Get ready to rock Abbey Dawn footwear and handbags this spring!”
JustFabulous kicked off the launch on February 8th with a contest hosted on the JustFabulous Facebook page where fans can upload a picture with their best Rock Star look. Winners will receive a trip to Los Angeles and a chance to meet Avril at a live performance. Contest entries close on February 21st.
JustFabulous (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience. Members of the fashion subscription service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by stylists, along with the JustFabulous basics of denim and other fashion essentials. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFabulous fashion consultants. JustFabulous offers high-fashion looks at affordable prices. JustFabulous products are mostly $39.95 and shipping is always free.
About Abbey Dawn
Abbey Dawn is the lifestyle brand of world-renowned singer/songwriter and eight-time Grammy nominee Avril Lavigne, who continues to influence fans with her bold sense of style and sound. Abbey Dawn is for those who have the confidence to express themselves in a way that doesn’t conform to the traditional rules of fashion. Using bright colors, street savvy prints, and vintage washes, Abbey Dawn is a reflection of Avril Lavigne’s rock n’ roll lifestyle and attitude towards fashion. For more information, visit www.AbbeyDawn.com.