HubSpot Launches App Version of Marketing Grader ToolMay 18, 2012
All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to “quickly answers marketer’s burning questions at a glance,” said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster?
The Marketing Grader App is designed to immediately identify and compares competitors’ marketing performance relative to your own. The dashboard gives specific analytics including changes in indexed pages, linking domains, Facebook fans, Twitter followers and overall grade. It also notifies users of important changes in these metrics - both their own and their competition’s.
“We noticed people coming back and re-running their scores monthly, weekly, even daily. They clearly wanted to see performance over time and versus the competition, and they wanted to know which actions were improving their scores,” said Mike Volpe, CMO of HubSpot. “So we built a dashboard for marketing effectiveness.”
The Marketing Grader tool was launched in December and has since graded over 580,000 websites and run 1.2 million reports. Marketing Grader analyzes 40+ measures of marketing effectiveness and grades the business on a 1-100 scale. It replaced Website Grader, which has graded over 4 million websites in the last four years.
The app takes the tool a step further to allow users to make an account and track progress over time. Each time a user logs in, they will be able to see the changes to the report, monitor these changes, and share them with others in their company or on social media. This change allows marketers to pinpoint where they are improving and fix areas that are not as strong.
“Marketing Grader and Website Grader before that has always been a useful tool to marketers to see where they can improve in their marketing,” said Dharmesh Shah, CTO and developer behind several of HubSpot’s Graders. “Now they will be able to visually analyze - and painlessly report on - their marketing in comparison to competitors, which is a huge advantage.”