HubSpot: Inbound Bash Speeds Plan to be Boston’s South-by-SouthwestAugust 16, 2012
by Jessica Van Sack
Fast-growing digital star HubSpot has an unusual goal for its annual conference later this month: that it ceases to be its annual conference.
That is to say that the Cambridge purveyors of marketing software founded by Dharmesh Shah want their shindig, dubbed Inbound, to take on a life of its own and become the Hub’s own version of the popular South-by-Southwest festival (SXSW).
Held in Austin during the spring, SXSW is a five-day bash featuring concerts, networking and parties galore.
“We want to make it very big, very soon,” said Laura Fitton, spokeswoman for HubSpot, “We want to move it over to the BCEC (Boston Convention & Exhibition Center) and put a landmark conference on the map for Boston.”
Scheduled to be held at the Hynes Convention Center from Aug. 27 to 30, the conference is expected to draw marketers from around the globe and feature a concert by Cyndi Lauper, parties along Boylston Street and several speakers, including famed video blogger Gary Vaynerchuk and local author and marketing guru David Meerman Scott. Having shed its former title as the “HubSpot User Group Summit,” Inbound is already on track to more than double its 1,000-person attendance this year.
“Anytime a Boston-based convention begins to look towards future growth here, we’re their biggest fans,” said James E. Rooney, executive director of the Massachusetts Convention Center Authority, which runs the Hynes and BCEC.
The Hub is the seventh largest convention destination in the United States, according to the industry publication Trade Show Executive.