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HubSpot Enhances Inbound Marketing Software

New features include e-mail management templates and benchmarks to compare social media reach for Facebook and Twitter.

February 03, 2011
eWeek
by Nathan Eddy

Internet marketing software developer HubSpot announced improvements to its inbound marketing software designed to deliver more robust mobile and social experiences, enhanced email capabilities, and provide meaningful new marketing benchmarks. These new features are currently being rolled out to select users, a company release stated.

Specific developments in HubSpot’s marketing software include a CMS (Content Management System) that will include mobile-ready templates to ensure optimal usability on any device. It also will include e-mail management templates, which will be optimized for mobile consumption and social media reach, including relevant social media “follow me” buttons in every e-mail, and HubSpot’s Competitors report, which will provide new benchmarks to compare social media reach for Twitter and Facebook, as well as online conversion benchmarks to help marketers optimize their sales funnels.

“HubSpot’s tools are already an integral part of our marketing system, and they’ve revolutionized our approach to marketing,” said Matthew Smith, a HubSpot customer who serves as vice president of corporate marketing at EquipNet. “Now HubSpot is creating new features to address our latest needs like social and mobile, and that’s very exciting.”

According to November 2010 research from The Relevancy Group, 39 percent of consumers currently access one or more of their personal e-mail accounts on a mobile device, meaning marketers must modify their strategies to include attention to the rise in mobile usage. Simultaneously, marketers must contend with the increasing popularity of social media as one of many channels to reach their target customers.

“I am thrilled that HubSpot continues to keep both its ears tuned to customer and partner needs, while at the same time improving, executing and keeping us informed,” said HubSpot partner Carole Mahoney, president of Mahoney Internet Marketing. “For me and my clients, it is a breath of fresh air to have a software company design its product around the people who use it daily for their businesses.”

HubSpot’s software is designed to optimize all customers’ content and inbound marketing activities for modern consumption across every marketing channel—with special emphasis on mobile devices and social engagement—to amplify marketers’ reach.

“We’re experiencing a powerful shift toward mobile consumption, be it Website, e-mail or even social media content, and it’s very important for marketers to understand how this impacts their marketing campaigns,” said HubSpot CEO Brian Halligan. “The enhancements we’re making to the HubSpot software will make it easy and worry-free for marketers to adapt their programs to accommodate all marketing channels in this mobile and social revolution, as well as effectively measure every step of the process.”

HubSpot Enhances Inbound Marketing Software

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