How Jetsetter’s CEO Keeps the Travel Conversation Flowing With Social MediaNovember 17, 2011
by Lauren Drell
Drew Patterson is the CEO of Jetsetter, a two-year-old travel startup and member of the Gilt Groupe luxury flash deal family. The site offers 20 to 40 sales each week on “Jetsetter-verified” hotels, villas and adventures all around the world to its two million members.
Patterson founded Jetsetter after a stint at Starwood Hotels and serving as VP of marketing at travel deals site Kayak. His experience in the travel industry has helped the company create a seamless user experience. Jetsetter’s members have booked more than 500,000 room nights at 1,000 travel partners in 90 countries. The site has accrued 127,000 Likes on Facebook and 26,000 Twitter followers and works off of a referral basis — recommend friends to the website and get $25 when they book their first vacation. Jetsetter members use social media to learn about new destinations and hotels, to plan their trips, to ask questions and to speak with customer service.
Mashable spoke with Patterson about how he uses social media as a CEO and how his company benefits from being able to maintain a constant dialogue with its travel-hungry members.
Read the entire Q & A here: