Gilt To Sell Half-Price Infiniti JX at NoonMarch 13, 2012
Wall Street Journal
by Jonathan Welsh
The luxury goods site Gilt said it will sell an Infiniti JX35 crossover for $27,425, or half its retail price, at noon EDT today. The move is part of a partnership between Gilt Groupe and Nissan Motor Co.’s Infiniti unit, and part of Infiniti’s strategy to raise its profile as a luxury brand.
Gilt said it plans to donate the full retail value of the car, $54,850, to Coaches vs. Cancer, a collaboration between the American Cancer Society and the National Association of Basketball Coaches.
For Infiniti the tie-in with Gilt is a way to make more of a splash with the new JX. Doing so is especially important because the JX represents a new direction in styling for the company, whose designs have at times been unspectacular. The new vehicle also introduces new features such as an active collision-avoidance system that works when the vehicle is backing up.
“From the brand of inspired performance to a game changer in luxury online shopping, the exclusive partnership with the Gilt Groupe is the perfect way to kick off sales of the inspired all-new 2013 Infiniti JX,” said Infiniti Americas boss Ben Poore.
Gilt is known for online flash sales of fashionable high-end products that occasionally include vehicles. In late 2010 the site sold a Volkswagen Jetta each day for three days for $5,995 each, or $10,000 off the car’s suggested retail price.