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Gilt To Sell Half-Price Infiniti JX at Noon

March 13, 2012
Wall Street Journal
by Jonathan Welsh

The luxury goods site Gilt said it will sell an Infiniti JX35 crossover for $27,425, or half its retail price, at noon EDT today. The move is part of a partnership between Gilt Groupe and Nissan Motor Co.’s Infiniti unit, and part of Infiniti’s strategy to raise its profile as a luxury brand.

Gilt said it plans to donate the full retail value of the car, $54,850, to Coaches vs. Cancer, a collaboration between the American Cancer Society and the National Association of Basketball Coaches.

For Infiniti the tie-in with Gilt is a way to make more of a splash with the new JX. Doing so is especially important because the JX represents a new direction in styling for the company, whose designs have at times been unspectacular. The new vehicle also introduces new features such as an active collision-avoidance system that works when the vehicle is backing up.

“From the brand of inspired performance to a game changer in luxury online shopping, the exclusive partnership with the Gilt Groupe is the perfect way to kick off sales of the inspired all-new 2013 Infiniti JX,” said Infiniti Americas boss Ben Poore.

Gilt is known for online flash sales of fashionable high-end products that occasionally include vehicles. In late 2010 the site sold a Volkswagen Jetta each day for three days for $5,995 each, or $10,000 off the car’s suggested retail price.

Gilt To Sell Half-Price Infiniti JX at Noon

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