Gilt Picks Your Next Discount Amount Based On Your Klout ScoreMarch 06, 2012
by Brian Anthony Hernandez
Flash sales website Gilt Groupe this week will dish out discounts solely determined by its members’ Klout scores, with rollbacks as high as 100% off apparel and home decor.
Gilt has partnered with Klout — which measures a social media user’s online influence from 0 to 100 on Twitter, Facebook, Google+, LinkedIn and Foursquare — to offer the unique discount on Klout’s Perks platform.
The discount begins Tuesday with people who have lower scores and opens up to others during the week:
March 6: 20% off for users with scores up to 20 (up to $50)
March 7: 40% off for users with scores between 21-40 (up to $50)
March 8: 60% off for users with scores between 41-60 (up to $75)
March 9: 80% off for users with scores between 61-80 (up to $100)
March 10: 100% for users off with scores between 81-100 (up to $100)
“Gilt is working with us in a way that brings significant value to our users, and has the foresight to see how important it is to connect to influencers at scale,” says Klout CEO Joe Fernandez.
Both companies, which worked on the deal for three months, are keen on tapping into new avenues.
This year alone, Klout has been busy toying with perks to bring real-world benefits to its scoring system and Perks platform, which is an integral part of the San Francisco-based startup’s business model. And a recent acquisition of another startup shows Klout is taking steps toward releasing the first offcial Klout mobile app.
Meanwhile, Gilt continues to market its expanded properties through partnerships, including its most recent venture with Niche Media founder Jason Binn to launch a shoppable luxury magazine called Du Jour. Gilt, which just a few months ago began shipping outside of the U.S., also unleashed an application programming interface (API) in February that allows outside developers to infuse Gilt data into their apps or platforms.
Gilt also teamed up with influencers of specific Klout topics to curate special 36-hour sales that start March 7.
A Gilt rep told Mashable that all of the curators’ picks will be represented in one sale, allowing Gilt members to learn about curators and products from several Gilt properties in one place.
“Klout has the ability to identify influencers and Gilt has the platform to connect those influencers with brands and an engaged shopper audience,” says Gilt Groupe President Andy Page.
Looking ahead, Klout is still building scoring models for seven more services (YouTube, Instagram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr) that have already been integrated onto Klout users’ dashboards. Klout also plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and BranchOut.
Klout likely will continue improving its Topics feature (see screenshots below) and Klout Perks platform. The Topics feature, which rolled out in September and lets you gain insights on top influencers and +K recipients for specific content areas, got a visual update in December with a “sashes” and an “Add a Topic” button.