Gilt Groupe, Inc. to Launch Facebook Retail Platform With Sales Across the Women's, Men's, Home and Children's StoresGilt's New Facebook E-tail Store Allows Direct Access for Facebook Users
August 22, 2011
Gilt Groupe, Inc., an innovative online shopping destination, announces the launch of its Facebook Store. Supporting sales across the women’s, men’s, home and children’s categories, the online store will offer products and partnerships unique to Facebook, as well as allow Facebook users to shop select sales before they are available on-site. The store will showcase a sale for each category, rotating weekly, and will launch on August 22nd at 12pm EST at https://apps.facebook.com/gilt_fan_sales/.
“We’re excited to offer our Facebook audience an online shopping experience that allows transactions to happen directly on Facebook,” says Jason John, Senior Director, Marketing. “By boasting fully integrated F-Commerce functionality with an innovative-shared Gilt Groupe shopping cart, new social shopping experiences like Facebook comments and product recommendations based on ‘likes,’ and a customized look and feel to maximize the F-Commerce shopping experience, and continue to provide our members with an innovative shopping experience.” In addition, Gilt is pioneering an integration of a full suite of customer service options with an integrated Facebook customer support tab.
Part of its monthly series, Gilt WOMEN will launch with Buyer’s Favorites, consisting of a unique selection of products inspired by buyers available only to Gilt members on Facebook. Gilt MAN will launch its first Facebook sale with a themed event called Man About Town featuring clothing, shoes, and accessories that stylishly tread the line between form and function. Gilt HOME will offer a Vera Wang Home sale that will be available first on Facebook before it’s available on Gilt.
Gilt CHILDREN will kick off their partnership with Nickelodeon by offering a SpongeBob SquarePants line of products, which will be available on Gilt CHILDREN’s Facebook page prior to launching on Gilt. The We Love: SpongeBob sale will include SpongeBob SquarePants apparel, bedding, furniture, and more for fans of all ages. Additionally, for the first time ever, Nickelodeon and LEGO® will offer collectible 1.5 foot SpongeBob SquarePants LEGO® models and all proceeds will benefit United Way Worldwide, a partner of Nickelodeon’s The Big Help campaign to engage kids to take action on issues important to them.
To further enhance the Nickelodeon sale, Gilt CHILDREN’s Facebook page will also give away 10 exclusive SpongeBob SquarePants ukuleles signed by Tom Kenny, the voice of SpongeBob.
All sales launch August 22nd at 12pm EST and will allow users to purchase directly on Facebook using their Gilt.com username and password at checkout.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.