Gilt Groupe: Flash of InspirationGilt Groupe: Flash of Inspiration
November 14, 2012
New York Times
by Tim McKeough
The online retailer Gilt Groupe is best known for peddling other companies’ products at discounted prices. Now its home division is producing original designs. Tom Delavan, creative director of the Gilt Home Collection, said he aimed them at youthful clients. “It’s generally young people, in their 20s or early 30s, so price point is important,” he said. “But they also want a little bit of style.”
Versatility was also key. The Luca sectional sofa includes a chaise ($879) large enough to act as a guest bed. The Alex sofa and chair (below, $1,395 and $695, respectively) have sleeker profiles to help them fit into space-limited apartments.
The collection is being introduced in a flash sale that began on Wednesday and ends on Nov. 21 at 9 p.m. Eastern time. After that, prices, including those above, will rise about 30 to 40 percent; gilt.com/homecollection.