Gilt Groupe Announces Park & Bond as Name of Full-Price Men's Retail SitePark & Bond Launches in Late Summer with 80 Brands across Multiple Categories
June 10, 2011
Gilt Groupe, Inc., an innovative online shopping destination, announced today that their full-price men’s retail site will be named PARK & BOND and will launch in late summer. PARK & BOND, www.parkandbond.com, will be a trusted resource for the male consumer—both for the world’s best clothing, accessories, and lifestyle product, and also for advice on how men can incorporate those items into their daily life with confidence and style. The name, which was developed in house at Gilt, evokes two of Manhattan’s most stylish streets, Park Avenue and Bond Street. One is classic and timeless, the other contemporary and hip. Together they encapsulate the personality of the site—and how the modern American man should dress.
With approximately 80 brands at launch, PARK & BOND will outfit the luxury customer with a mix of fashion and wardrobe staples that every man needs—and that is not currently offered in one place. Among the highly curated selection of brands launching with the site are Alexander McQueen, Isaia, Etro, Paul Smith, N. Hoolywood, A.P.C., Neil Barrett, Thomas Pink, Todd Snyder, Vince, Theory, Common Projects, Brooks Brothers, and Florsheim by Duckie Brown. “Today’s man does not dress in one brand from head to toe. He picks his favorite pieces and assembles a look that represents him—PARK & BOND will encourage and enable customers to easily do just that,” said Brooke Cundiff, who is in charge of merchandising for the new site.
“Moving into the full-price retail space is the natural next step following the runaway success of Gilt MAN,” said John Auerbach, who currently serves as General Manager of Gilt MAN, and will also be President of PARK & BOND. “Men shop differently than women, and PARK & BOND is designed with their needs in mind. Men are increasingly taking charge of their own wardrobe decisions and we aim to give them the tools to continue that trend—to outfit themselves without going ‘shopping’.” And unlike the Gilt MAN flash-sales mode, merchandise on PARK & BOND will live according to seasonality, enabling consumers to shop any brand at any time.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands, including fashion for women, men, and children, home decor, hotels and travel experiences on every continent, and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.