Gilt Groupe Acquires DecoratiExpands Footprint in Home Category to Include Offerings for Designer Community and Trade-Only Manufacturers
March 23, 2011
Gilt Groupe, an innovative online shopping destination, today announced it has acquired leading home decor site Decorati. Terms of the deal were not disclosed.
Decorati is a destination site for upscale interior design products and services as well as a community for the display of designer portfolios. Decorati is a resource that enables interior design professionals to efficiently manage their projects and promote their businesses. For consumers, Decorati offers a vast inspirational library of product images, along with the ability to connect with design professionals and research products from over 650 trade-only manufacturers.
“My vision for Decorati has always been to create a website to connect consumers with designers and provide broader access to the best interior design products and inspiration,” said Shane Reilly, Founder & CEO, Decorati. “Marrying Decorati with Gilt’s shopping platform and vision for an expanded Home business will allow for an even stronger offering for our members.”
The Decorati acquisition will pave the way for Gilt to launch a broader Home business. Gilt plans to unveil its new Home offering later this year, which will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer. Gilt Home has built a passionate customer base with a curated selection of home products and services at insider prices. Gilt Home currently offers 30 sales per week from over 400 brands including Baker, Kravet, Jonathan Adler, Stark, Lignet Roset, Mitchell Gold + Bob Williams, Frette, and Soicher Marin. By incorporating a selection of products from additional trade-only brands, Gilt will create an unprecedented assortment of home décor products shoppable online.
“The design community will be a key component of our expanded Home business,” said Kevin Ryan, Founder and CEO, Gilt Groupe. “Decorati has done a fantastic job establishing a venue for high-end designers, knowledgeable consumers, and trade-only brands. We are excited to combine those assets as we expand Gilt’s Home business.”
About Gilt Groupe, Inc.:
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its 3.5 million members special access to the most inspiring merchandise and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands, including fashion for women, men and children, home decor, hotels and travel experiences on every continent, and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
Decorati, www.decorati.com, is the leading online resource for interior design. Decorati features searchable catalogs of top home furnishings products, inspirational design content, and an interior designer matching services. Over 650 trade-only manufacturers with 100,000+ customizable products are showcased in one easy to use site. Decorati’s manufacturer list includes icons of the design industry such as Kravet, Duralee, Schumacher, Stark, McGuire and many more. In addition to showcasing design trade-only manufacturers, Decorati also features antiques, sample sales, Kitchen & Bath, as well as upscale home building products.