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Gilt.com's Half-Price Car Deal Sells in 2.5 Seconds

March 13, 2012
Mashable
by Alissa Skelton

you want a half-price 2013 Infiniti JX crossover, get in line behind 4,600 people on the wait list. Though, getting in line won’t do much good either. This was a one-shot deal for charity.

Gilt Groupe offered one vehicle at half-price — $27,425 — at noon EST on Monday and one lucky person scooped up the vehicle in 2.5 seconds, said Caitlyn Carpanzano, a Gilt spokesperson. After six minutes, more than 2,000 people jumped on the waiting list, which reached 4,600 by 2:45 p.m. EST.

The brand-new vehicle retails at $54,850. Nissan won’t profit from the sale. Infiniti — a sponsor of NCAA Men’s Basketball — will donate $54,850 to Coaches vs. Cancer, an American Cancer Society and the National Association of Basketball Coaches effort to fight cancer and increase awareness about the disease.

Infiniti and Gilt also sold a limited number of VIP ticket and hotel packages for the final rounds of the upcoming NCAA Tournament. Packaged ranged from $800 to $3,500 and included travel, hotel and tickets. All packages sold out within an hour of going live on Gilt. Infiniti’s partnership with Gilt seems to be a way for Infiniti to brand itself as a luxury brand.

This isn’t the first time Gilt, a shopping site that offers deals on luxury items, has sold cars for a discounted price. Last October, Gilt sold a 2012 Range Rover Evoque Prestige. In December 2010, Gilt offered three Jettas for $5,995.

The vehicle and NCAA tourney deals are open for 60 hours. But, it’s not likely you’ll get your hands on a shiny new vehicle or a trip to the NCAA tourney.

Gilt.com's Half-Price Car Deal Sells in 2.5 Seconds

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