Getting Measurable Growth In Sales By Understanding Your Customer – with David SkokSeptember 09, 2010
by Andrew Warner
David Skok tells a story about how rethinking his sales cycle helped him generate sales of $3.5 million in one day, after doing $4 million the whole previous year. Of course that’s not a typical result, but as you listen to him explain how he did it, you’ll see how the methodical way that he thinks about the customer acquisition process can be applied to your company.
You’ll hear several stories like that in this interview as I ask David about the companies he launched when he was an entrepreneur and the ones he helps grow now that he’s a venture capitalist.