Gary Vaynerchuk Joins Advisory Board For HubSpotFebruary 21, 2012
by Jennifer Leggio
Gary Vaynerchuk, best known as co-founder of Vaynermedia and author of “Crush It” and “The Thank-You Economy”, has joined HubSpot’s advisory board. HubSpot, which pioneered the concept of inbound marketing, provides an all-in-one marketing software platform that the company claims has helped more than 6,000 customers increase their web visits and lead conversion.
In this role, Vaynerchuk will provide strategic guidance to HubSpot and be a pivotal asset to the company’s marketing education programs. He joins a very well-seasoned existing board, including Sequoia Capital General Partner Jim Goetz, Dropbox Founder and CEO Drew Houston, authors Chris Brogan and David Meerman Scott, as well as MIT Principal Research Scientist Andrew McAfee.
Vaynerchuk grew to fame through his successful efforts to grow his family wine business from $4 million to $60 million in five years. In 2006, Gary began Wine Library TV which revolutionized the wine world. His wine reviews initially attracted more 100,000 viewers each day and he grew a cult following of self-proclaimed “Vayniacs.”
Brian Halligan, CEO and co-founder of HubSpot, said in a statement that Vaynerchuk was a fit for the advisory board due his like-minded approach to inbound marketing. Vaynerchuk shares a mutual affinity for HubSpot.
“HubSpot software gets businesses out of the position where they’re at the mercy of anyone between them and the consumer. It gives them tools to directly attract and serve their customers.” he said. “In this era of the humanization of business, small town marketing rules mean companies need to attract attention and loyalty by delivering value and ideas, not by cramming stuff down people’s throats.”
HubSpot, which has grown its revenues 1,195% in the past four years, is also announcing that Vaynerchuk will provide the closing keynote at the company’s new three-day marketing conference, Inbound 2012, which will take place in Boston this summer. The company expects the conference to be attended by more than 2,000 marketing and business professionals, and also expects Vaynerchuk to continue his “Vaynerisms” (as demonstrated by the above infographic).
“He tells the inbound marketing story better than I do,” Halligan said. “It is thrilling to come across people who independently have come to the same conclusions about transforming marketing and business.”