Four Things I Learned About HubSpot From Engineering Director Elias TorresOctober 01, 2013
Boston Business Journal
by Kyle Alspach
Elias Torres joined HubSpot in mid-2011 following the company's $20 million acquisition of Performable, the personalization technology startup he'd co-founded with David Cancel.
The acquisition led to a new engineering and product direction for Cambridge-based HubSpot — with the result being the firm's two major iterations on its software over the past two years.
Most recently, HubSpot debuted its "Content Optimization System" product in August, which aims to allows users to offer highly-personalized experiences to customers online. Ultimately, solving such problems has required a greater engineering focus and depth at HubSpot beyond its initial inbound-marketing software, Torres said.
Here are four things I learned about HubSpot from recently speaking with Torres, who serves as the firm's director of engineering.
1. HubSpot now employs nearly 80 engineers, up from about 20 at the time of the Performable acquisition. About half of HubSpot's engineers departed at the time of the acquisition, meaning that the company has hired roughly 70 engineers in the past two years.
2. Recruiting engineers remains a huge focus at HubSpot — and particularly for Torres, who often spends 80 to 90 percent of his time on recruiting efforts. Ultimately, HubSpot contacts 400 to 500 engineers a month, and hires two or three of them. In May, the company tripled its talent referral bonus — from $10,000 to $30,000 — as a way to get even more aggressive on recruiting engineers and designers.
3. Northeastern University, WPI, Olin College, Carnegie Mellon University and MIT are among the colleges HubSpot works with most closely on its recruiting efforts. Co-op students from Northeastern are common at HubSpot; the company had 15 Northeastern co-op students this past summer.
4. Four or five of HubSpot's engineers are MIT graduates that were hired right out of school. "They get courted heavily by the West Coast companies," Torres said. "We're a marketing company, and we don't come across to to them as a great engineering company. So that's what I've been working toward … It's tough to compete with (bigger companies) but we're making progress."