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Examiner.com Inks Content Relationship with Care.com

Content for Care-Finding Services to be Provided by Examiner.com

April 11, 2012
Press Release

Examiner.com, the leading online publisher featuring local expertise from over 85,000 contributors, has inked a content relationship with Care.com ( http://www.care.com/ ), an online resource helping families connect and meet with quality local caregivers for children, adults & seniors, pets and home & lifestyle. As part of the agreement, Examiner.com’s contributing writers will deliver local expertise to pen original how-to articles, provide expert interviews and more on the subjects of babysitting, nannies, housekeeping, pet sitters and tutoring for Care.com and its readers. Examiner.com’s local writers provide the necessary hometown touch needed for reviewing specific providers and services.

The content relationship will launch on April 1, 2012 and Examiners, or contributors, who will participate in this editorial process will be carefully selected based on their knowledge and area of expertise in the verticals needed for Care.com. Examiners will be chosen for the program through the Examiner.com editorial advisors and ACE, the Examiner.com management tool. The program will be managed through the Examiner.com Assignment Center, a targeted content development tool where selected Examiners can browse and opt-in to assignments and commit to deliver high-quality articles on demand.

“The importance of community in helping families locate a trusted care provider is central to our mission at Care.com,” said Erica Scheik, Chief Brand Officer of Care.com. “Our relationship with Examiner.com underscores this by tapping into localized experts in childcare, senior care, pet care, education and much more across the country. Care.com members are actively seeking more information on these topics, and Examiner.com is the best place to find writers who can create on demand content relevant to our audience.”

“Examiner.com has the unique ability to mobilize writers with deep topical experience to create the high-quality content that our partners require, at scale,” said Ashish Kapur, COO of Examiner.com. “We believe that with the content from our Examiners, Care.com can improve their customer acquisition, engagement and conversion metrics.”

Editorial teams from both Examiner.com and Care.com will collaborate to refine ideas and guide the editorial calendars as part of the agreement. The content developed for Care.com, which is global in nature, will be exclusive to Care.com.

About Examiner.com

Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and share content at scale for audiences around the world. A leading content provider with more than 17 million unique monthly visitors, Examiner.com offers high-quality, relevant content from 85,000 contributors. The Examiner.com team and review board curates a rich content library of 2.5 million articles, with 2,300 original pieces of content added every day. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, one of the largest sports and entertainment companies in the world.

About Care.com, Inc.

Founded in 2006, Care.com ( www.care.com ) is the largest and fastest growing service used by families seeking high-quality care providers, providing a place to easily connect with hundreds of thousands of care providers, share care giving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through - child care, special needs care, tutoring, pet care, housekeeping and more. To help ensure safety both online and at home, Care.com provides mom-reviewed profiles, monitored messaging, access to background checks, recorded references, and educational information on the interviewing process. Fortune 500 companies, educational institutions, technology companies, and professional services firms offer Care.com memberships as a benefit to employees through its Workplace Solutions program.

Examiner.com Inks Content Relationship with Care.com

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