Esselunga Consolidates Data with Netezza to Better Understand CustomersJune 22, 2009
Italy’s Leading Supermarket Chain replaces Teradata to Improve Analytics and Reporting; Retailer Continues to Expand its Netezza Data Warehouse Footprint
Marlborough, MA — June 22, 2009 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that Italian superstore chain Esselunga S.p.A. has moved it enterprise data warehouse (EDW) platform to Netezza, consolidating its data and enhancing consistency when compiling statutory reports. Driven by a desire to improve the performance and control the costs associated with its analytics, Esselunga is using the Netezza data warehouse appliance for geo marketing, customer scoring according to frequency and spend, as well as interactive reporting.
The IT manager for Data Warehousing and Business Intelligence director at Esselunga explained, “We selected Netezza for its proven ability to outperform legacy systems and tailor analytics to our needs. The system came recommended by our trusted IT partner, ICare. Specialists in data warehousing and business intelligence (BI), ICare specified and supplied the complete solution. Because of the results we are seeing with Netezza, we have grown our data warehouse footprint with them.”
“There are several hundred users with access to the data warehouse, including buyers, marketing analysts, sales teams and their assistants. These people use data to profile our customers and analyze promotions, for warehouse and stock control, as well as reporting and profitability. The Netezza system is helping us to perform business-critical market basket analysis and price competitor analysis in near real-time. As a result, we are able to gain a better understanding of customer purchasing patterns to adopt a wider range of sales promotion techniques. In addition, our departments have reported back that they can react better to events by making quicker decisions because all the information they need is accessible from a single certified source.”
Joe Napoli, country manager for Netezza in Italy added, “Prior to installing the Netezza system, Esselunga’s data was scattered around many different systems, which didn’t make for easy reporting. Esselunga has migrated all of its existing BI tools such as Business Objects, Hyperion Intelligence, SPSS Clementine and some custom Web applications to the new platform. By consolidating the data, the reporting process is much simpler.”
About Netezza Corporation (NYSE: NZ)
Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today’s information-intensive marketplaces. The Netezza family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold, Debenhams, Department of Veterans Affairs, Epsilon, iBasis, eHarmony, Nationwide, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. For more information about Netezza, please visit www.netezza.com.