Empirix to Showcase New Solution For Service Performance Management At Mobile World Congress 2014February 24, 2014
Empirix will showcase a new Service Performance Management (SPM) solution utilizing its real-time platform at the 2014 Mobile World Congress conference in Barcelona, the company announced today. IntelliSight™ is available now and is currently being deployed at key customers in North America and Asia.
Primarily focused on wireless applications and supporting the Service Operation Center (SOC) approach, IntelliSight is the next evolutionary step in customer service management being pioneered by Empirix. Emphasizing the evolution of actual service delivery versus legacy network and application performance management, SPM provides operators with a real-time end-to-end view of how customers are experiencing each network service they access, from adaptive video streaming to social network and over the top (OTT) applications.
Empirix’s service-centric view is designed to align executives’ key business objectives (KBOs) down to the key performance indicators (KPIs) on the network. This approach enables proactive management of the network for the highest quality of customer experience, especially for top revenue-generating services. Providing real-time dashboards, analytics and reporting for a service-operation-centric management model makes Empirix unique in the industry.
IntelliSight includes a single repository that transforms terabytes of data into real-time intelligence for improving customer experience and performance management, as well as for supporting strategic business decision making. Service providers and enterprises use IntelliSight to gain a multi-dimensional vision of which applications, services and device users prefer; what usage trends are emerging; and how to optimize ROI on infrastructure investments. IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with business intelligence in mobile, telecom and enterprise-wide deployments.
“Creating quality experiences that attract and retain customers means knowing what they’re doing when they’re on your network. Which applications do they visit most often, and when? What devices do they prefer? That sounds like basic intelligence, but getting it without plowing through mountains of detail has been a challenge. Empirix’s new solution platform delivers a strategic-level view accessible to anyone in the organization,” said Franco Messori, Empirix chief strategy officer. “It shifts the emphasis from managing the devices that make up the network to the services they deliver to customers.”