Empirix Innovates Video AssuranceFirst solution to combine multiple analyses for greater visibility into complex quality and customer experience issues
October 25, 2011
Empirix Inc., a market leader of service quality assurance solutions for end-to-end comprehensive customer experience management of mobile broadband and IP-based communications systems, today announced the launch of its video assurance solution for the Empirix Converged Assurance Platform. It is the industry’s first technology to provide quality of service (QoS), quality of experience (QoE) and control plane analyses in a single platform for end-to-end monitoring of multi-service environments. Integrated with existing capabilities for assuring voice and data services, Empirix now offers operators enhanced visibility into customer experience and an understanding of how video services impact overall network performance.
According to the Multimedia Research Group, Inc. (MRG), the global market for video and digital media equipment and services is expected to exceed $43 billion in 2013. Critical to customer satisfaction is video quality as defined by three core components: the look and sound of the video (QoE), how well the network preserves the video’s integrity throughout the transport process (QoS), and the viewer’s ease in accessing video content (Transaction Control or UX). Existing video monitoring solutions cover each of these components as separate domains, meaning that operators must monitor, analyze and verify multiple systems in order to determine the root cause of issues that impact subscribers. As a result, these approaches do not deliver the end-to-end visibility needed to enable true network optimization and proactive video quality management.
“As consumer demand for video explodes, operators face the challenge of ensuring a high-quality experience for users accessing bandwidth- and resource-heavy video services,” said Alan Breznick, senior analyst at Heavy Reading. “Operators’ long-term success will depend on their ability to foster video and other media streaming services. To do this, they need holistic solutions that offer an integrated view into each layer of the quality equation and help them plan for new services, monitor network performance and respond to issues more effectively and efficiently.”
Empirix offers a complete solution for assuring video quality. The Empirix E-XMS network monitoring solution and related probes passively monitor live network traffic for real-time analysis of video quality metrics. The solution then correlates QoE, QoS and control plane data and presents it in a single, integrated view. Empirix E-XMS can be deployed simply for video quality monitoring or configured for complete end-to-end analysis of multi-service networks, regardless of protocol or service delivery method. Empirix also offers an active monitoring solution operators can utilize to further assess video quality and its effect on underlying network performance. This technology utilizes Empirix Hammer IP to generate video traffic, direct it through the network via a subscribed path and terminate it at an end-point simulator for in-depth analysis. This combined approach to service assurance makes Empirix uniquely able to provide the visibility needed to speed issue resolution and optimize the customer experience.
“Understanding the root of quality issues in today’s complicated environments is extremely challenging,” said Tim Moynihan, vice president, marketing, Empirix. “This new approach not only pinpoints problems, but also exposes performance degradation trends that can be corrected before they impact customers. We are proud to offer the first solution to manage the complexity of multi-service environments and deliver value in terms of operational efficiency, network performance and the user experience.”
Empirix is a market leader of service quality assurance solutions for comprehensive customer experience management and end-to-end communication analysis of mobile broadband and IP-based communications systems. The company offers a complete suite of products and services designed to address the quality and interoperability challenges posed by the increased use of mobile broadband, LTE, converged voice and unified communications in both IT and Telecom Environments. The world’s largest communication service providers and enterprises depend on Empirix’s proactive and predictive correlation solutions to assure the quality of their business-critical communication networks, resulting in greatly improved customer loyalty. Empirix is privately held and headquartered in Bedford, MA. For further information, please visit www.empirix.com .
Hammer and Hammer Test Engine are trademarks or registered trademarks of Empirix Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.