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DemandGen Report and HubSpot Launch Lead Gen Kickstart Series: Free Web Workshops Help Marketers Drive & Convert Leads Using Best Practices

April 11, 2011
Press Release

Lead generation is an imperative for many companies to drive sales growth, but knowledge and experience in this new discipline are still scarce. To help marketing executives scale their understanding of lead generation tools and tactics, industry publication DemandGen Report and internet marketing company HubSpot have partnered to create an online workshop series appropriately titled “The Lead Generation Quickstart Series.”

The six part online workshop series is being offered at no charge to marketing executives and will consist of the following 30-minute sessions:

➢  Selling Lead Gen Internally | April 12 at 1pm ET
➢  Lead Generation A to Z | April 26 at 1pm ET
➢  Transforming Your Company Into A “Lead Magnet” | May 10 at 1pm ET
➢  The Role of Content in Driving Leads | May 24 at 1pm ET
➢  Building A Lead Funnel | June 14 at 1pm ET
➢  The Science of Converting More Leads Into Deals | June 28 at 1pm ET

“There is a skills and knowledge gap around lead generation that is quickly expanding between enterprise companies and small to midsized businesses,” said Andrew Gaffney, Editor of DemandGen Report. “This workshop series will provide a great crash course to get smaller companies up-to-speed and help them and help them justify investments in lead generation tools and tactics.”

DemandGen Report has assembled many of the leading analysts, consultants and practitioners in the lead generation and lead management space as presenters for the series, including:

➢  Mike Gospe, Author and Principal of KickStart Alliance
➢  Ian Michiels, Principal Analyst at Gleanster Research
➢  Candice Edelwyn, President/CEO at PropelGrowth
➢  Joe Pulizzi, Executive Director at Content Marketing Institute
➢  Cari Baldwin, Principal at BlueBird Strategies,
➢  Henry Bruce, President at The Rock Annand Group
➢  Jeanne Hopkins, Director of Marketing, HubSpot

Hopkins, who is responsible for driving lead generation for a team of 50+ sales professionals and delivering upwards of 40,000 leads per month, pointed out that lead generation is emerging as a key growth driver. “Understanding how to generate leads using new methodologies is critical to connect with today’s buyer,” said Hopkins. “In order to do this effectively, marketers need better education about how to understand and demonstrate ROI by helping to convert leads into deals.”

Interested executives can sign up for all six sessions in The Lead Generation Quickstart Series with a registration by at Quickstart Series.

About DemandGen Report
DemandGen Report is a targeted e-media publication covering the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. The best practices and trend insights published by DemandGen Report help companies better measure and manage their multi-channel demand generation efforts. DemandGen Report is a division of G3 Communications, based in Hasbrouck Height, NJ. http://www.demandgenreport.com.

About HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform for small and medium sized businesses. Over 4,000 companies in 31 countries use HubSpot software to increase the number of visitors to their website and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has over 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. http://www.hubspot.com.

DemandGen Report and HubSpot Launch Lead Gen Kickstart Series: Free Web Workshops Help Marketers Drive & Convert Leads Using Best Practices

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