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Search engine optimization technology company Conductor Inc. has released a new version of its SEO platform that includes upgraded data analytics capabilities, reporting and business intelligence tools.

Among the new features in Conductor Searchlight are real-time reporting on the performance of SEO programs; predictive SEO tools to build models for potential click-through performance; and goal management based on key performance indicators, according to the company.

Conductor Searchlight now also offers paid-search data, analyzing pay-per-click campaigns by users' own companies as well as the paid-search programs of competitors, Conductor said.