Conductor to Present Two Sessions at SMX West Conference in San JoseConductor's CEO Seth Besmertnik and Nathan Safran, Senior Research Analyst, Share Their SEO Insights and Expertise With the Industry's Top Search Marketing Professionals
February 24, 2012
NEW YORK, NY—(Marketwire - Feb 24, 2012) - Conductor, the leader in Search Engine Optimization (SEO) technology, today announced its presence at the world’s leading search engine marketing conference, SMX West, taking place Feb. 28-March 1, 2012 in San Jose, Calif. Seth Besmertnik, CEO of Conductor, and Nathan Safran, Senior Research Analyst, join other top professionals in the fields of SEO, PPC, social media marketing, local and mobile search, etc., as featured speakers.
The SMX West conference agenda is programmed by the editors of Search Engine Land and offers more than 60 sessions of thought-provoking, compelling content that search marketers can put into practice immediately. Seth Besmertnik will offer his expertise on search marketing and competitive analysis during a discussion on Feb. 29 at 10:00 a.m. (#smx #22B). Moderated by Search Engine Land Contributing Editor, Pamela Parker, Seth will offer advice on how to create a scalable SEO command center that comprehensively tracks the SEO strategies of major competitors in order to identify new SEO opportunities.
Nathan Safran will participate in the Analytics and Tools Track during the March 1 lunch session, Life in a [Not Provided] World (#smx #33B), beginning at Noon. This session will evaluate Google’s decision to encrypt search results for all logged-in users, and consequently strip the search query from the referral string. Nathan will share his expert opinion on the impact these changes will have on search marketing, and specifically, monitoring natural search traffic.
“Conductor is excited to be a part of this exciting event and to be in the company of our industry’s brightest talent and proven subject-matter experts,” said Seth Besmertnik, CEO of Conductor. “As the maker of the most widely adopted SEO platform, Conductor Searchlight, we hope to share with conference attendees what we see on the frontlines of natural search every day. These real-world lessons, observations, optimization techniques and best practices will no doubt help search marketers and SEO professionals improve their search efforts, drive traffic to their sites and boost revenues.”
Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to blend SEO data and workflow across any other form of web marketing. Companies such as FedEx, Siemens, Autodesk and GE rely on the company’s technology platform and team of experts to continually measure and improve their natural search traffic and revenue.