Conductor Introduces the SEO CloudAdobe Online Marketing Suite, Powered by Omniture, Is the First Official Integration -- Joint Paid/Natural Search Data Management and SEO ROI Measurement
March 01, 2011
Conductor, the company that first brought scale, technology, and Software-as-a-Service (SaaS) to enterprise SEO, today announced another milestone for the industry: the SEO Cloud™. The SEO Cloud enables third party marketing platforms to interact and exchange data with Conductor’s market leading natural search technology solution, Conductor Searchlight™. The first SEO Cloud integration is with Adobe SearchCenter+, Adobe’s paid search management product, and a key element of the Online Marketing Suite.
SEO is unequivocally tied to all online marketing disciplines, such as paid search ads, PR and social media campaigns and is critical to their success. The SEO Cloud makes it possible to extend SEO data and workflow into other applications and enables organizations to leverage natural search metrics as a force multiplier across all channels.
The SEO Cloud/Adobe Genesis integration pushes customer and competitor visibility metrics, search volumes and proprietary SEO health scores from Conductor Searchlight™ into Adobe SearchCenter+ and leverages Conductor’s organic data to build efficient and automated bidding rules, enabling marketers to capture greater market share.
Searchlight is also connected to the SEO Cloud, empowering marketing executives and SEO professionals to measure the ROI on their SEO programs by pulling data from other platforms. It connects natural search milestones like search rankings and keyword volume directly to business metrics such as traffic, conversions and revenue. The Conductor/Adobe integration delivers superior reporting and is fully supported by both organizations and is the first time that two major search marketing platforms have worked together so closely.
The integration with Adobe also leverages Adobe Genesis, Adobe’s technology for automating integrations between partner technologies and the Adobe Online Marketing Suite. The integration with Adobe is currently in beta and upon completion, Conductor will become an Adobe Accredited Application Partner, signifying that the integration meets quality, performance and reliability standards and is endorsed by Adobe. Conductor will also become the first Adobe Genesis integration with SearchCenter+.
“The SEO Cloud is a major evolution for search professionals, both paid and natural and marketers in general,” said Seth Besmertnik, CEO of Conductor. “We are excited to be the SEO partner for Adobe SearchCenter+, and look forward to our joint customers leveraging this new technology to drive material revenue growth in 2011.”
“Search marketers can make the best decisions when they’re able to look at paid and natural search together,” said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe. “From increased relevance affecting bid pricing to bidding based on natural search position, paid and organic need to work together.”
Conductor recently announced its 100th enterprise customer, making it the fastest growing SEO solutions company in the space.
For more information, visit seocloud.com.
About Conductor: Conductor is the undisputed leader in SEO technology, having twice created dramatic shifts in how SEO technology is marketed. The company created the first enterprise SaaS SEO technology solution, Conductor Searchlight, which has become the most widely adopted SEO platform. Searchlight is the de-facto solution for marketers to scale and manage natural search like any other successful marketing program, monitor their competitive market share and continually improve their SEO programs. Conductor’s launch of the SEO Cloud has enabled marketers across many disciplines to leverage natural search visibility throughout their online marketing mix. Companies such as Monster.com, Siemens, Toys “R” Us, Autodesk and GE rely on the company’s technology solutions and expert team to continually measure and improve their natural search traffic and revenue.
The company’s revenue, customer success and engineering teams are based in New York City. Conductor was recently voted as one of Crain’s Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. magazine’s latest rankings.