Care.com To Celebrate Moms On PinterestMay 01, 2014
Care.com (NYSE: CRCM), the leading online destination for finding and managing family care, is using Pinterest, a visual discovery tool, to celebrate and inspire moms everywhere this Mother's Day (May 11, 2014). Leveraging Pinterest as a home for inspiration and aspirational content, Care.com is unveiling a Mother's Day board that inspires, entertains and educates moms.
"Mother's Day is not only about celebrating moms but also about making it permissible for moms to wish aloud for what they most want to make their lives easier," said Sheila Lirio Marcelo, Founder and CEO of Care.com. "Pinterest is the ideal platform to visually share those wishes and Care.com can help make some of those wishes come true. It's aspiration and action all in one place."
The Care.com Mother's Day campaign on Pinterest includes a wide variety of boards and 'Pinspirations', including aspirational Pins, helpful infographics, humor boards, and video testimonials, among other elements. The Care.com Mother's Day content will launch on Pinterest on May 3, 2014.