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Care.com Commits to Future of Natural Search Success With Conductor SearchlightTM

The Leading SEO Platform Continues to Deliver Advanced Features and Outstanding Support to All Customers as Market Leader

July 15, 2011
Press Release

Conductor, the most widely used SEO technology company, announced that Care.com, the largest and fastest growing online service used by families to find high-quality caregivers, has renewed its commitment to utilize Conductor Searchlight™ for continued natural search success.

Amongst many rich features, Care.com highlights Conductor’s Customer Success Team as a core component of the overall service that makes it stand out against other SEO solutions. Regular consultations, training and thought leadership are helping Conductor’s customers maintain a competitive advantage and identify new opportunities in SEO that off-the-shelf software is unable to deliver.

As the market leading natural search solution, Searchlight is the only platform with the ability to support the needs of enterprise search marketers with features such as:

  Recommendations Dashboard - Easily identify issues with pages, quickly determine which page changes will provide the best ROI and target keywords in specific categories for maximum search ROI.

  Automated Backlink Analysis - Gain complete backlink visibility, optimize link building programs, monitor competitor strategy and identify new opportunities.

  Preferred Landing Page Management - Automatically discover preferred landing pages for each keyword in order to track natural search performance against internally competing pages and competitive landscape for comprehensive visibility.

“Searchlight has grown to be the most powerful SEO solution in the market—so the choice to renew was easy,” said Ron Marcelo, Director of Marketing, Care.com. “Searchlight provides us with the intelligence we need to achieve SEO success in a highly competitive market. Moreover, the outstanding Customer Success Team is constantly on-hand to guide us.”

“Conductor works hand-in-hand with its customers as they assimilate Searchlight in their daily search marketing activities,” said Seth Besmertnik, CEO, Conductor. “Like many customers, Care.com is taking full advantage of all the value that Conductor provides to continually achieve superior natural search revenue.”

About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to extend SEO data and workflow across other applications. Companies such as Monster.com, Siemens, Toys"R"Us, Autodesk and GE rely on the company’s technology solutions and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain’s Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine’s latest rankings. www.conductor.com. @conductor.

About Care.com, Inc.
Founded in 2006, Care.com is the largest and fastest growing service used by families to find high-quality caregivers, providing a trusted place to easily connect, share caregiving experiences and get advice. The company addresses the unique lifecycle of care needs that each family goes through—child care, including babysitters and nannies, tutors, special needs caregivers, senior care providers, pet sitters, and housekeepers. The service helps families find and select the best care available based on detailed profiles, background checks and references for hundreds of thousands of mom-reviewed and pre-screened providers who seek to share their services. Through its Care.com Employer Program, corporations can offer Care.com memberships as a benefit to employees.

Care.com Commits to Future of Natural Search Success With Conductor SearchlightTM

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