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BuyWithMe, the premiere social commerce company, announced today the launch of MerchantConnect, the industry’s first performance marketing platform to allow businesses real-time access to customers engaging in daily deal and loyalty enhancing promotions. The MerchantConnect platform uses card-linked engagement tracking to enable merchants to monitor and track the success of their promotion. It also enhances their understanding of customer buying patterns and, more importantly, customers’ repeat purchase habits as they seek to expand their marketing campaigns to acquire new customers and achieve customer loyalty on a local level.

“MerchantConnect is a significant breakthrough for our business and is the first in a suite of tools to fundamentally change local performance marketing. It is specifically designed to allow merchants to reach, acquire and retain customers in select regional markets via the daily deal model while at the same time providing the merchant with transaction-based analytics into the ongoing success of those promotions,” says BuyWithMe CEO Jim Crowley. “We have long maintained that the success of BuyWithMe is dependent on the satisfaction of our merchant partners. Our commitment is to help them build a better business and establish long-term customer relationships by providing direct analytics and insights into the success of their daily deal customer acquisition and loyalty campaigns.”

BuyWithMe has built a strong network of national and local merchants throughout the U.S. with its daily deal promotions and now plans to help businesses take these customer relationships to the next level. Through BuyWithMe’s card-linked tracking technology, merchants have secure access to customer purchasing trends and data for analyzing customer acquisition and retention including total new customers acquired through a deal, repeat visits by a customer, the time between visits, the average customer spend, the most popular day of the week to redeem a voucher, and the impact of social features such as customers acquired via BuyWithMe’s social sharing incentive, BuyWithThree.

Available at no extra cost to BuyWithMe merchants, MerchantConnect is launching this month in Boston, New York City, Washington D.C. and Los Angeles and will be rolling out nationally later this fall.

For more information, visit BuyWithMe for access to the MerchantConnect and Engagement Tracking downloadable brochures.

About BuyWithMe

BuyWithMe ( www.BuyWithMe.com ) launched in May 2009 and is one of the country’s leading group buying and social commerce companies that allows consumers to discover and experience the best offerings from businesses in their city. BuyWithMe currently operates in Austin, Boston, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Washington D.C.

For merchants looking for more information about working with BuyWithMe, and consumers who want to learn about the best offers in their city, visit www.BuyWithMe.com