Adelphic Brings Programmatic Buying of Video to MobileRTB Mobile Video Inventory from BrightRoll, LiveRail, Vdopia and MoPub Now Available Through Adelphic’s Mobile Demand Side Platform
October 23, 2013
Adelphic, creators of a breakthrough mobile advertising platform and audience solution for agencies and brands, has announced the addition of mobile video inventory to their demand side platform. Adelphic’s agency and brand partners can now buy and manage mobile video ads programmatically through Adelphic.
“Programmatic buying of mobile video will significantly raise the efficiency and effectiveness of this highly immersive and engaging ad format,” says Michael Collins, Adelphic’s CEO. "As our brand and agency partners continue to increase their spend on mobile video, we look forward to maximizing the value of their investment in this area."
According to eMarketer, total US ad spending for Mobile will grow from $8.5B in 2013 to $24.7B in 2016. Mobile’s share of those video ad dollars is projected to expand by 71% by 2016 and is expected to make up almost 10% of the total mobile advertising spend in 2016 ($2.32B).
“Mobile video has proven to be a powerful tool to drive active engagement and build brand love with the people we serve,” adds Jay Altschuler, Director, Global Media at Unilever. “Bringing together mobile video with programmatic buying and optimization creates a powerful new opportunity for marketers to grow their brands.”
Adelphic’s video launch partners include BrightRoll, LiveRail, Vdopia, and MoPub. Adelphic now provides advertisers with access to inventory of over one billion video impressions per month.
Adelphic Inc. is a leading mobile advertising platform and audience solution for agencies and brands. Adelphic’s powerful Predictive Data PlatformTM and intelligent AudienceCubeTM deliver unparalleled results for advertisers and publishers. Founded in 2010, Adelphic is funded by Matrix Partners and Google Ventures.