4 Polyvore Stylists To Be Featured on Times Square BillboardMarch 08, 2011
by Lauren Indvik
Online styling community Polyvore announced Tuesday the four winners of its Spring Break Style contest with American Eagle Outfitters. Each of the winning collages, or “sets,” will be featured on American Eagle’s billboard in Times Square between March 11 and March 18.
Users submitted 13,684 sets made up of American Eagle merchandise — the most contest entries Polyvore has received in a single campaign to date, said communications head Jennifer Yuille.
Collectively, entries generated more than 40,000 “likes,” 3,000 comments and half a million impressions.
Polyvore has run a number of creative, brand-sponsored contests lately, offering users the chance to style runway shows and the windows of famous retailers, and even the opportunity to become designers themselves.
To see the winning entries, check out the slideshow below.