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How iOS Can Lose: The Independent Developer as a Canary in the Coal Mine

Try as I might to find objective data in their financials to show the slowing of the platform, I found it difficult to observe any cracks in the iOS money-making machine. Apple is continuing to spend fewer dollars as a percentage of revenue on both marketing and engineering (the easy way to tell at a macro level that an at-scale tech franchise is sucking wind), and their integrated approach continues to win the hearts and minds of the US consumer thus keeping legions of developers working first on iOS and later on Android. Read More