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Our latest Cloud App Investment: Lever.  Cloud computing takes HR to new heights.

We’ve all been there. It’s two minutes before the interview starts. You quickly search for a resume, you know you saved it somewhere... and where are those notes from your colleague about this candidate? What were the outstanding questions? Read More

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Using Outbound Prospecting To Reach Highly Targeted Prospects

As most of my readers know, I am a big fan of Inbound Marketing. However there are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. Read More

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Growth Hacking Free Trials: Time to Wow! Is the Key To Success

This article is part of a series titled “The Art & Science of Growth Hacking” that will be published over time. My thanks to Gail Goodman, the founder and CEO of Constant Contact for introducing me to this concept. Free trials and freemium products are two of the best ways to sell your product. They help the buyer address key concerns such as: Will this actually work in my particular situation? Will I get enough value to make the effort of using it worthwhile? For a buyer, being able to get this level of proof is far better than having to trust what a web site or sales person has told them. Think about how you buy a car. How important is it to you to test drive the car before you part with tens of thousands of dollars? Read More

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