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2014 SaaS Survey- Insights into Sales and Marketing, Operations, and Costs

David Skok, a General Partner at Matrix Partners, is a serial entrepreneur turned VC and has a passion for helping entrepreneurs and startups. Two weeks ago, David shared on his blog, forentrepreneurs.com, the results and analysis from Part 1 of the 2014 SaaS Survey in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week, David shares results from Part 2 of the SaaS Survey, which compares application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods. A few results from Part 1 and Part 2 are highlighted below, with full results available on David’s blog. Read More

Our latest Cloud App Investment: Lever.  Cloud computing takes HR to new heights.

We’ve all been there. It’s two minutes before the interview starts. You quickly search for a resume, you know you saved it somewhere... and where are those notes from your colleague about this candidate? What were the outstanding questions? Read More

Using Outbound Prospecting To Reach Highly Targeted Prospects

As most of my readers know, I am a big fan of Inbound Marketing. However there are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. Read More