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Growth Hacking Free Trials: Time to Wow! Is the Key To Success

This article is part of a series titled “The Art & Science of Growth Hacking” that will be published over time. My thanks to Gail Goodman, the founder and CEO of Constant Contact for introducing me to this concept. Free trials and freemium products are two of the best ways to sell your product. They help the buyer address key concerns such as: Will this actually work in my particular situation? Will I get enough value to make the effort of using it worthwhile? For a buyer, being able to get this level of proof is far better than having to trust what a web site or sales person has told them. Think about how you buy a car. How important is it to you to test drive the car before you part with tens of thousands of dollars? Read More

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Tackling Regulation: The Multi-billion Dollar Lesson I Learned the Hard Way

How should entrepreneurs (and investors) factor the risks and challenges of regulation into their decision to start a company or invest in one? It doesn’t come up very often — regulation rarely intrudes on the fate of startups. Even if you are in a regulated industry, generally you can fly below the radar for quite a while. Read More

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On having been InOCULated

Today Oculus is being acquired by Facebook in a fantastic deal that not only validates the team's vision and hard work but one that will also accelerate their ability to bring an unprecedented VR experience to all of us. There is no way to describe just how amazing the journey has been thus far, but it is fitting to borrow a line from Neil Stephenson's Snow Crash, a book I read 15 years ago in order to be ready for the day Oculus crossed my path: “See, the world is full of things more powerful than us. But if you know how to catch a ride, you can go places.” Read More

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