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2014 SaaS Survey- Insights into Sales and Marketing, Operations, and Costs

David Skok, a General Partner at Matrix Partners, is a serial entrepreneur turned VC and has a passion for helping entrepreneurs and startups. Two weeks ago, David shared on his blog, forentrepreneurs.com, the results and analysis from Part 1 of the 2014 SaaS Survey in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week, David shares results from Part 2 of the SaaS Survey, which compares application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods. A few results from Part 1 and Part 2 are highlighted below, with full results available on David’s blog. Read More

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Our latest Cloud App Investment: Lever.  Cloud computing takes HR to new heights.

We’ve all been there. It’s two minutes before the interview starts. You quickly search for a resume, you know you saved it somewhere... and where are those notes from your colleague about this candidate? What were the outstanding questions? Read More

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Using Outbound Prospecting To Reach Highly Targeted Prospects

As most of my readers know, I am a big fan of Inbound Marketing. However there are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. Read More

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